# Asian Craft Hard Seltzers Lunar's Heritage Line Pays Tribute to Popular Asian Foods By Laura McQuarrie | Published 2021-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-hard-seltzers References: [prnewswire](https://www.prnewswire.com/news-releases/lunar-launches-limited-edition-heritage-line-in-collaboration-with-di-an-di-and-886-301293549.html) & [drinklunar](http://www.drinklunar.com/) Lunar is expanding its range of Asian-American [craft hard seltzers](https://www.trendhunter.com/trends/makgeolli-seltzer) with an all-new Heritage line that plays with the flavors of popular Asian foods. The range was developed with the aid of New York-based chefs and local restaurant owners so that people have a new way to appreciate the brand as first and only Asian American craft hard seltzer made with quality fruits and ingredients from Asia. The company got its start in 2020 by mashing up the ever-growing craft seltzer category with [yuzu juice](https://www.trendhunter.com/trends/spindrift-yuzu-mandarin), [lychee](https://www.trendhunter.com/trends/ms-lychee-sake-spritz) and maesil plum syrup sourced from Asia. Now, a limited-edition line is sharing three all-new flavors: Tamarind & Rice Paddy Herb, Pineapple Cake and Mango & Chili Salt. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 22% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Flavor Innovation:** Companies can explore new and exotic flavors to stand out in the crowded seltzer market. - **Cultural Homage:** Brands that pay homage to specific cultures or cuisines can attract niche audiences seeking authentic experiences. - **Collaborative Development:** Partnering with chefs and local restaurant owners can lead to unique and successful flavor combinations. ### Who This Affects Most - **Alcoholic Beverages:** Incorporating unusual fruit and flavor combinations can help alcoholic beverage brands stand out in a crowded marketplace. - **Food and Beverage:** Food and beverage companies can explore pairing flavors from popular cultural cuisines to create unique taste experiences. - **Hospitality:** Restaurants and hotels can create house-made, Asian-inspired seltzers to offer consumers refreshing and unique beverage options. ## Related on Trend Hunter - [Fruit-Laden Craft Seltzers](https://www.trendhunter.com/trends/craft-seltzer.md) - [Noodle-Compatible Craft Seltzers](https://www.trendhunter.com/trends/craft-seltzers.md) - [MSG-Spiked Summer Seltzers](https://www.trendhunter.com/trends/summer-seltzer.md) - [Asian-Style Hard Seltzers](https://www.trendhunter.com/trends/new-nectar-hard-seltzer.md) - [Asian Cuisine-Flavored Beers](https://www.trendhunter.com/trends/dokkaebier.md) - [Sparkling Soju Seltzers](https://www.trendhunter.com/trends/soju-seltzers.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Canned Soju Seltzers](https://www.trendhunter.com/trends/hello-soju.md) - [Asian-Inspired Cream Liqueurs](https://www.trendhunter.com/trends/creamy-creation-range.md)