# Double-Sided Vodka Bottles The Oss Craft Distillery Packaging Focuses on Scandinavia By Michael Hemsworth | Published 2016-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-distillery References: [thedieline](http://www.thedieline.com/blog/2016/4/26/oss-craft-distillery) & [kindnorway](http://www.kindnorway.com/) Focusing on the Scandinavian people for inspiration, the Oss Craft Distillery packaging has two sides to admire. Although the term two-faced is often regarded as an insult, the use of it here is with nothing but admiration and respect. The Oss Craft Distillery [vodka bottles](https://www.trendhunter.com/trends/vodka-by-saintwoods) feature a rather [monochrome front label](https://www.trendhunter.com/trends/jgermeister-and-pantone) that can be interpreted as the perception that outsiders can have of Scandinavian people. However, the rear side reveals the interior portion and a vibrant label that correlates to the vibrant personality and culture that the people of Scandinavia have. The Oss Craft Distillery packaging is the design work of Norway-based agency [Kind](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar) and worked closely with the brand to achieve the bottle design. The final product speaks deeply about the culture it was created in and, like a tourism ad in and of itself, encourages outsiders to explore and enjoy. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Double-sided Packaging Design:** Designing packaging with two sides that convey different messages or aesthetics, creating intrigue and storytelling opportunities. - **Cultural Representation in Packaging:** Incorporating elements of a specific culture into product packaging to create a meaningful connection with consumers. - **Exploration and Tourism-inspired Packaging:** Creating packaging that acts as an invitation for consumers to explore and experience new cultures or destinations. ### Sectors Adopting This - **Alcohol and Beverage:** Opportunities exist in the alcohol and beverage industry to use packaging design to convey cultural stories and enhance the consumer experience. - **Design and Advertising:** The design and advertising industry can benefit from incorporating cultural nuances in packaging, creating unique and captivating experiences for consumers. - **Tourism and Hospitality:** Brands in the tourism and hospitality industry can utilize packaging designs that evoke a sense of wanderlust and inspire travelers to explore new destinations. ## Related on Trend Hunter - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md)