# DIY Cake Kits Craft & Crumb Makes It Easy for Consumers to Bake and Decorate Cakes at Home By Katherine Pendrill | Published 2017-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-crumb References: [thememo](http://www.thememo.com/2016/12/01/craft-and-crumb-cake-kit-christmas-cake-kit-birthday-cake-kit/) & [craftandcrumb](https://www.craftandcrumb.com/) In an effort to help consumer bake delicious and beautiful cakes at home, a pair of moms founded a company called 'Craft & Crumb' that delivers [DIY cake kits](https://www.trendhunter.com/trends/create-share-kits) right to the door of consumers. Craft & Crumb is similar to meal delivery services such as HelloFresh, in that the focus is on using high-quality ingredients and simple recipes to help consumers cook more food at home. Each cake kit comes with disposable cake baking pans, [dry cake mix](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes), icing sugar for buttercream, coloring and all the decorations needed to make a gourmet cake. This means that consumers can easily bake something that is not just delicious, but also just as beautiful as something they might normally purchase from a specialty bake shop. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **DIY Baking Kits:** Craft & Crumb's DIY cake kits offer a convenient solution for consumers to bake and decorate cakes at home. - **Meal Delivery Services for Desserts:** Craft & Crumb's concept of delivering high-quality cake kits mirrors the success of meal delivery services like HelloFresh. - **Home Baking Revolution:** Craft & Crumb's DIY cake kits tap into the growing trend of consumers wanting to bake gourmet cakes at home. ### Industries Being Reshaped - **Food Delivery Services:** Craft & Crumb's DIY cake kits align with the food delivery industry's focus on convenience and quality ingredients. - **Baking and Confectionery:** Craft & Crumb's innovative cake kits disrupt the traditional baking and confectionery industry by enabling consumers to create gourmet cakes at home. - **Home Cooking and Baking:** Craft & Crumb's DIY cake kits contribute to the trend of more people embracing home cooking and baking as a hobby. ## Related on Trend Hunter - [Subscription-Based Baking Kits](https://www.trendhunter.com/trends/the-pastry-project.md) - [Gourmet Cake Mixes](https://www.trendhunter.com/trends/gourmet-baking-mixes.md) - [Playful Kid-Friendly Baking Kits](https://www.trendhunter.com/trends/edible-stickers.md) - [Cookie Dough Baking Kits](https://www.trendhunter.com/trends/cookie-dough-baking-kit.md) - [DIY Croissant-Making Kits](https://www.trendhunter.com/trends/pain-au-chocolat.md) - [Iconic Cupcake Brands](https://www.trendhunter.com/trends/crumbs-cupcakes.md) - [Premium Vanilla Cake Kits](https://www.trendhunter.com/trends/vanilla-cake-kit.md) - [Artisan-Inspired Cake Baking Mixes](https://www.trendhunter.com/trends/carrs-flour-cake-mixes.md) - [International Flavor Baking Kits](https://www.trendhunter.com/trends/naksha-baking-kits.md)