# Ready-to-Drink Craft Coffees Illy's Bottled Blends are Both Delicious and Hormone-Free By Jana Pijak | Published 2017-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-coffee References: [shop.illy](http://shop.illy.com/online/store/product_issimo-us_illy-issimo-latte-macchiato_us) Italian craft coffee brand [Illy](https://www.trendhunter.com/trends/illy-cold-brew-coffee) is synonymous with great taste and quality, and its latest ready-to-drink range is both delicious and convenient. The renowned company's bottled collection consists of three signature blends -- a creamy late, a traditional cappuccino, and a vanilla-flavored affogato -- that can be enjoyed by consumers while on the go. Each handcrafted [ready-to-drink blend](https://www.trendhunter.com/trends/caff-latte-zero) is tasty, aromatic, and most importantly hormone-free. Illy's signature coffee's are made with all natural ingredients and feature no artificial preservatives. Additionally, each bottled craft coffee is made with non-GMO beet sweeteners and is [Kosher](https://www.trendhunter.com/trends/kosher-dining)-certified, making it a healthier option than most ready-made alternatives. These conveniently bottled coffees are ideal for ingredient-conscious consumers seeking a caffeine kick while at work, at school, or in transit. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Ready-to-drink Coffees:** Opportunity to create new bottled coffee product lines that appeal to ingredient-conscious consumers seeking convenience. - **Hormone-free Beverages:** Opportunity for companies to differentiate themselves by offering hormone-free, all natural drink options that appeal to health-conscious consumers. - **Non-gmo Sweeteners:** Opportunity to develop alternative sweeteners in the food and beverage industry that cater to consumers seeking healthier options. ### Industries Being Reshaped - **Coffee:** With the growing trend in bottled beverages, coffee-based companies, like Illy, could benefit through product expansion and differentiation. - **Food and Beverage:** Opportunities exist for all natural, hormone-free, and non-GMO sweetener manufacturers to partner with consumer-packed goods companies interested in creating healthier alternatives for consumers. - **Retail:** With the increase of healthier, ingredient conscious drink offerings, retail companies can cater to health-conscious consumers' demand for more convenient, on-the-go beverage options that do not sacrifice taste, by providing in-house or curated bottled beverage options. ## Related on Trend Hunter - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Italian Cafe-Inspired Canned Coffees](https://www.trendhunter.com/trends/lavazza-iced-ready-to-drink.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Ready-to-Drink Cold Lattes](https://www.trendhunter.com/trends/coldpresso-latte-line.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Nutritious Canned Lattes](https://www.trendhunter.com/trends/canned-latte.md) - [Wellness-Boosting RTD Coffees](https://www.trendhunter.com/trends/cocoa-cappuccino.md) - [Velvety Ready-to-Sip Iced Coffees](https://www.trendhunter.com/trends/emmi-caff-latte-creamy.md)