# Craft Cocktail Cartons Belles Organics Delivers Fresh Flavor in a Pre-Packaged Format By Laura McQuarrie | Published 2015-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-cocktail References: [bevindustry](http://www.bevindustry.com/articles/88318-belles-organics-craft-cocktails-belle-on-the-beach-beri-belle-georgia-belle-southern-belle) & [bellesorganics](http://www.bellesorganics.com/) When there are more than three ingredients in a craft cocktail, most people would rather be served a drink at a bar than attempt making their own. However, as more [ready-to-drink alcohol products](https://www.trendhunter.com/trends/shakr-cocktails) pop up on the market, people are opting for pre-packaged items that help to bring home a mixologist in a bottle. With craft cocktails that are made with a mix of fruit and spirits, Belles Organics is a prime example of this. The [pre-blended drinks](https://www.trendhunter.com/trends/coppa-cocktails) are packaged in liter-sized TetraPaks, making it easy to bring home a sizeable amount of a craft cocktail. Because Belles Organics puts such an emphasis on ingredients that are high-quality and organic, the packaging helps to ensure that produce picked at its prime and cold-pressed reaches consumers at its freshest. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Alcohol:** Opportunity to develop innovative packaging formats for pre-packaged craft cocktails. - **Premium Ingredients:** Opportunity to create mixologist-quality cocktails with high-quality and organic ingredients. - **Convenience Packaging:** Opportunity to provide consumers with liter-sized TetraPaks for easy transportation and storage of craft cocktails. ### Where This Applies - **Beverage Packaging:** Opportunity for packaging companies to develop specialized packaging solutions for ready-to-drink craft cocktails. - **Organic Food and Beverage:** Opportunity for organic food and beverage companies to tap into the market of pre-packaged craft cocktails made with high-quality ingredients. - **E-commerce:** Opportunity for online retailers to offer convenient pre-packaged cocktails for home delivery. ## Related on Trend Hunter - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Single-Serve Boxed Cocktails](https://www.trendhunter.com/trends/boxtails.md) - [Fridge-Friendly Boxed Cocktails](https://www.trendhunter.com/trends/drakes-organic-spirits-boxtails.md) - [All-Natural Cocktail Cartons](https://www.trendhunter.com/trends/dulce-vida-tequila-cartons.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Tequila Cocktail Cartons](https://www.trendhunter.com/trends/readytodrink-tequila-cocktail.md) - [Freshly Squeezed Fruit Cocktails](https://www.trendhunter.com/trends/craftwell-cocktails.md) - [Single-Use Cocktail Sachets](https://www.trendhunter.com/trends/pax.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md)