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# Electrifying Craft Ciders
The 'Electric Currant' Cider is Infused With Bold Blackcurrant

By Rahul Kalvapalle | Published 2021-12-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/craft-ciders
References: [dailyadvent](https://www.dailyadvent.com/news/amp/d90139557a5c1aed9a47b3878b9c7df6-Stowe-Cider-Releases-Brainwaves-Electric-Currant) & [stowecider](https://www.stowecider.com/shipcider)

![Electrifying Craft Ciders](https://cdn.trendhunterstatic.com/thumbs/467/craft-ciders.jpeg)

Stowe Cider, which has made a name for itself by offering dry and low-sweetness craft ciders ever since it was founded in Vermont all the way back in 2013, has well and truly outdone itself with the advent of 'Electric Currant,' a wonderful blackcurrant cider that is being released as part of the brewery's envelope-pushing 'Brainwaves' collection.

The 'Electric Currant' craft cider uses ample amounts of blackcurrant in order to create a truly [bold yet satisfyingly tart](https://www.trendhunter.com/trends/kopparberg-sweet-vintage) drinking experience, with a gentle modicum of heat from [ginger root](https://www.trendhunter.com/trends/worlds-angriest-cider) blending perfectly with the freshness and vibrancy of citrus to make for a perfectly balanced yet undeniably unique brew.

Available in four-packs of 16-ounce cans for $16, this blackcurrant cider is a fine example of how creative choice of ingredients and brewing techniques can well and truly push the horizons for cider flavor profiles.

Image Credit: Stowe Cider

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 4% | Activity: 6% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Unique Craft Cider Flavors:** The trend of using unique and bold flavors to create craft ciders that stand out and offer new drinking experiences.
- **Low-sugar Craft Cider:** The trend of producing craft ciders that have lower sugar content and are offered in more alternative options to traditional ciders.
- **Experimental Craft Ciders:** The trend of creating experimental craft ciders, using new ingredients and brewing techniques to push the boundaries of traditional cider making.

### Sectors Adopting This

- **Craft Beverage:** The craft beverage industry should explore using unique and bold flavors, lower sugar content and experimenting with unique ingredients and brewing techniques to stand out in an increasingly crowded market.
- **Hospitality:** The hospitality industry can offer patrons unique and memorable drinking experiences by incorporating the latest craft cider trends into their beverage menu offerings.
- **Agriculture:** The agriculture industry may benefit from producing more unique ingredients, such as blackcurrant, to be used in the production of experimental craft ciders and other craft beverages.

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