# Craft Cannabis Beverages Proper Introduces Handcrafted and All-Natural Cannabis Beverages By Elena Rahman | Published 2021-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-cannabis-beverage References: [feelproper](https://feelproper.com/beverage-lemon-lime) Proper is a Midland-based and fiercely independent craft cannabis beverage company, marking Ontario's first producer of its kind. The brand is committed to developing quality and innovative products that deliver a proven and consistent experience. The handcrafted [sparkling beverage](https://www.trendhunter.com/trends/cannabisinfused-sparkling-waters) is made in partnership with Molecule, one of Canada's premier licensed cannabis processors. Boasting an all-natural Lemon Lime flavor, Proper's cannabis beverage is flash pasteurized. Made by real people who care about the individual's experience with the product, Proper includes [10mg of THC per can](https://www.trendhunter.com/trends/anytime-seltzers). With only one calorie per serving, the Lemon Lime flavor has a refreshing and uplifting effect. Its blend of citrus flavors is ideal for both social gatherings and enjoying some quiet alone time. Image Credit: Proper ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 39% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Cannabis Beverages:** The trend of craft cannabis beverages made with all-natural ingredients is disrupting the traditional beverage industry and creating opportunities for small, independent producers to enter the market. - **Flash Pasteurization:** The trend toward flash pasteurization in cannabis beverage production is providing an opportunity for innovation in preservation methods as well as in the development of new flavors and product offerings. - **Collaborations with Cannabis Processors:** The trend of partnerships between craft beverage makers and licensed cannabis processors is creating new opportunities for cross-industry innovation and expansion into emerging markets. ### Where This Applies - **Craft Beverage Industry:** The craft cannabis beverage industry is a disruptive innovation that is providing an exciting opportunity for small, independent producers to enter the market and challenge the dominance of large corporations. - **Cannabis Processing Industry:** The emerging cannabis processing industry is creating opportunities for collaboration and innovation with craft beverage makers, as well as for expansion into new markets and product lines. - **Alternative Health and Wellness Industry:** The trend of all-natural, THC-infused beverages is disrupting the traditional health and wellness industry and creating new opportunities for innovation in product development and marketing. ## Related on Trend Hunter - [Summery Sparkling Cannabis Lemonades](https://www.trendhunter.com/trends/hemp-sparkling-lemonades.md) - [Mocktail-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/mocktailinspired-cannabis-drinks.md) - [Non-Carbonated Cannabis Lemonades](https://www.trendhunter.com/trends/vicious-citrus.md) - [Functional Fruity Cannabis Beverages](https://www.trendhunter.com/trends/kelia.md) - [Cannabis-Infused RTD Cocktails](https://www.trendhunter.com/trends/emerald-hour.md) - [THC-Infused Summer Beverages](https://www.trendhunter.com/trends/summer-beverages.md) - [Uplifting Cannabis-Infused Seltzers](https://www.trendhunter.com/trends/cannabisinfused-seltzer.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/cannabisinfused-sparkling-waters.md)