# Grass-Fed Restaurant Burgers Chili's Now Offers Two Craft Burgers Made from Antibiotic-Free Beef By Katherine Pendrill | Published 2016-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-burgers References: [brandeating](http://www.brandeating.com/2016/07/chilis-debuts-new-grass-fed-burgers.html) & [chilis](http://www.chilis.com/EN/Pages/menuitem.aspx?cat=3434&name=Craft) Chili's recently added [two new craft burgers](https://www.trendhunter.com/trends/tgi-fridays-burgers) to its menu that are made from [grass-fed beef](https://www.trendhunter.com/trends/butcherbox). With a growing number of consumers looking for more natural ingredients, these burgers give consumers a hormone-free alternative. The new craft burgers on the Chili's menu include the Sunrise Burger and the Ultimate Bacon Burger. The former features a cage-free egg, applewood-smoked bacon, pepper jack cheese, lettuce, tomato, red onion and Chili's signature sauce. The latter features a double serving of [applewood-smoked bacon, jalapeno aioli](https://www.trendhunter.com/trends/bacon-blaze-jalapeo-double), aged cheddar cheese, pickles, Buffalo sauce, tomato, red onion and honey-chipotle sauce. Both burgers feature all-beef patties made from meat that is free from antibiotics and added hormones. The new burgers cater to a growing number of health-conscious consumers who "want to know what's going into their food." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Grass-fed Beef:** Opportunity for restaurants to differentiate by offering grass-fed beef burgers to health-conscious consumers. - **Antibiotic-free Meat:** Opportunity for meat producers to capitalize on consumer demand for antibiotic-free meat products. - **Natural Ingredients:** Opportunity for food manufacturers and restaurants to cater to consumers who are seeking natural and healthier ingredients in their food. ### Where This Applies - **Food and Beverage:** Key industry to watch as restaurants and food manufacturers respond to consumer demand for natural and healthier food options. - **Meat Production:** Industry that has an opportunity to innovate by offering antibiotic-free meat to meet consumer demand. - **Hospitality and Tourism:** Opportunity for hotels and resorts to differentiate by offering grass-fed beef and natural ingredient options to health-conscious consumers. ## Related on Trend Hunter - [Regenerative Meat Burgers](https://www.trendhunter.com/trends/regenerative-meat.md) - [Grass-Fed Bison Burgers](https://www.trendhunter.com/trends/buffalo-bill-burger.md) - [Ready-to-Cook One-Ingredient Burgers](https://www.trendhunter.com/trends/organic-beef-burgers.md) - [Ethically Sourced Grass-Fed Beef](https://www.trendhunter.com/trends/grassfed-beef-offerings.md) - [Antibiotic-Free Salad Bowls](https://www.trendhunter.com/trends/salad-bowl-lineup.md) - [Loaded Chili Burgers](https://www.trendhunter.com/trends/whataburger-chili-cheese-burger.md) - [Value-Packed Smashed Burgers](https://www.trendhunter.com/trends/big-smasher.md) - [Artisan-Quality Restaurant Burgers](https://www.trendhunter.com/trends/applebees-burgers.md) - [Beef Chili-Topped Fries](https://www.trendhunter.com/trends/allnew-chili-cheese-fries.md)