# Custom Sweetness Drinks Panera Bread is Debuting a Line of Craft Beverages with Upfront Recipes By Michael Hemsworth | Published 2017-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-beverage References: [chewboom](http://www.chewboom.com/2017/03/31/panera-unveils-new-line-clean-non-carbonated-craft-beverages/) The rise of consumers on a clean eating diet and growing disdain for added sugars in their foods has given way to a new release from [Panera Bread](https://www.trendhunter.com/trends/little-big-treats) in the form of a line of craft beverages. Set to start rolling out in select cities starting April 5, the new beverages from Panera Bread are made fresh daily and are organized by their sweetness level. This allows customers to choose from Unsweetened, Lightly Sweetened and Medium Sweetened varieties in order to get exactly what they're looking for taste and health-wise. The Panera Bread craft beverages are non-carbonated and focus on making the recipe behind them well-known. This includes the fact that they are free from artificial sweeteners, flavors and colors as well as preservatives. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Craft Beverages:** The rise in demand for craft beverages that are healthy and made fresh daily presents a disruptive innovation opportunity for beverage manufacturers. - **Low Sugar Products:** The growing disdain for added sugars in foods presents a disruptive innovation opportunity for food and beverage companies to introduce low sugar products that cater to customers who want to consume fewer calories. - **Transparency in Ingredients:** The demand for transparency in ingredients of food and beverages presents a disruptive innovation opportunity for manufacturers to create and market products that are free from artificial sweeteners, flavors, colors, and preservatives. ### Sectors Adopting This - **Beverage Manufacturing:** The craft beverage industry should take advantage of the growing demand for healthy and fresh drinks to innovate and introduce new products that cater to customers who want to consume fewer calories. - **Food Manufacturing:** Food companies can capitalize on the growing demand for low sugar products by introducing new products that cater to customers who want to consume fewer calories and made with natural ingredients. - **Retail Industry:** Transparency in ingredients is important for customers, so the retail industry can take advantage of this trend by partnering with manufacturers that are free from artificial sweeteners, flavors, colors, and preservatives to market and promote their products based on this factor. ## Related on Trend Hunter - [Floral Bakery Cafe Drinks](https://www.trendhunter.com/trends/panera-cold-beverages.md) - [Caffeinated Fruit-Flavored Lemonades](https://www.trendhunter.com/trends/charged-lemonades.md) - [Caffeinated Orange-Flavored Drinks](https://www.trendhunter.com/trends/panera-1.md) - [Baked Goods-Inspired Milkshakes](https://www.trendhunter.com/trends/bakery-shakes.md) - [Fruit-Forward Artisan-Style Pastries](https://www.trendhunter.com/trends/panera-bakery-items.md) - [Bakery-Themed Cafe Beverages](https://www.trendhunter.com/trends/black-rock-coffee-bar-drinks.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Bakery Dessert Menus](https://www.trendhunter.com/trends/little-big-treats.md)