# Craft Beer Shops This Craft Beer Store in London Fosters a Close Relationship with Local Breweries By Laura McQuarrie | Published 2014-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-beer-store References: [coolhunting](http://www.coolhunting.com/food-drink/clapton-craft-beer.php) & [claptoncraft](http://www.claptoncraft.co.uk) Noticing that some of the most popular microbrews in East London weren't available for purchase from a single location, Clapton Craft was set up as a craft beer store in Hackney that makes it easy to find a [locally-made beer](https://www.trendhunter.com/trends/toast-brewing-and-tiny-rebel). Despite there being a lot of [pubs in the area](https://www.trendhunter.com/trends/the-office), this craft beer store serves as a place where you can really get to know more about beer. One of the neatest things about Clapton Craft is that you can pick up a growler and come back to have it refilled later on, especially since some of the beers are only available on keg. Due to the nature of this shop, Clapton Craft has a strong relationship with local breweries and plans to host "hop takeovers," where one local brewery provides beer for all the taps. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 48% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Local Brewery Collaboration:** Craft beer stores can strengthen their relationship with local breweries and host events that feature the brewery's beer for all taps. - **Growler Refill Services:** Craft beer stores can offer growler refill services for customers to enjoy their favorite beers on keg at home. - **Craft Beer Education:** Craft beer stores can serve as a place for customers to learn more about beer and the brewing process. ### Who This Affects Most - **Craft Beer Stores:** Craft beer stores can collaborate with local breweries and offer growler refill services to strengthen their relationship with their customers. - **Local Breweries:** Local breweries can collaborate with craft beer stores to showcase their beer and host events that increase their brand visibility. - **Hospitality Industry:** The hospitality industry can take advantage of the craft beer trend by offering a wide selection of local microbrews in their bars and restaurants. ## Related on Trend Hunter - [Retailer-Exclusive Craft Beers](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco.md) - [Farmer-Run Craft Breweries](https://www.trendhunter.com/trends/locality-brewing.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Upscale Taproom Experiences](https://www.trendhunter.com/trends/upscale-taproom-experience.md) - [Galvanized Beer Hall Facades](https://www.trendhunter.com/trends/camden-town-brewery-1.md) - [Curated Beer Pre-Order Programs](https://www.trendhunter.com/trends/preorder-program.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/harmons.md)