# Craft Beer-Specific Mugs The 'KRAMSTEIN' Craft Beer Steins Enhance Artisan Libations By Michael Hemsworth | Published 2017-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-beer-stein References: [thegadgetflow](https://thegadgetflow.com/portfolio/craft-beer-stein/) & [indiegogo](https://www.indiegogo.com/projects/kramstein-a-crafted-stein-for-craft-beers-beer#/) Craft beer has quickly become one of the choice libations for Millennial consumers, so the 'KRAMSTEIN' craft beer steins have been designed to offer a better way to consume them. The 'KRAMSTEIN' comes in two models including the [AEON](https://www.trendhunter.com/trends/aeon-ballpoint) and [EPOCH](https://www.trendhunter.com/trends/upscale-dining-experiences), which are both crafted from premium borosilicate glass and anodized stainless steel frame. This keeps the beer as cold, clean and fresh tasting as possible during the entire consumption experience to help it be as exceptional as can be. Drinking culture is changing as consumer demographics like [Millennials](https://www.trendhunter.com/trends/sour-punch-inspired-soda) mature and seek out ways to enjoy libations slowly rather than simply consume them quickly. This is being responded to with product solutions like the 'KRAMSTEIN' craft beer steins that are expertly designed for premium drinks to be enjoyed at leisure. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Craft Beer Consumption:** Craft beer is becoming a popular choice among Millennials, creating opportunities for innovative products like the 'KRAMSTEIN' craft beer steins. - **Enhanced Drinking Experience:** Consumers are seeking ways to savor and enjoy their beverages, leading to the development of premium drinking vessels like the 'KRAMSTEIN' craft beer steins. - **Cold and Fresh Preservation:** There is a demand for products that can keep beer cold and fresh throughout the consumption process, opening up possibilities for innovations in beverage containers like the 'KRAMSTEIN' craft beer steins. ### Who This Affects Most - **Craft Beer Industry:** Craft breweries can explore partnerships with companies like 'KRAMSTEIN' to offer customized beer mugs and enhance the drinking experience for consumers. - **Drinkware Industry:** Manufacturers of drinkware products can consider developing innovative designs that cater to the changing preferences of consumers, such as the 'KRAMSTEIN' craft beer steins. - **Consumer Goods Industry:** Companies in the consumer goods sector can capitalize on the growing trend of craft beer by creating products that enhance the overall drinking experience, like the 'KRAMSTEIN' craft beer steins. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Designer Glass Coffee Carriers](https://www.trendhunter.com/trends/ember-cold-tumbler.md) - [Perfect-Pour Beer Glasses](https://www.trendhunter.com/trends/perfect-3way-glass.md) - [Beverage Gear Product Expansions](https://www.trendhunter.com/trends/fellows-rocky-ruby-tumblers.md) - [Branded Electric Vehicle Beers](https://www.trendhunter.com/trends/tesla-cyberbeer.md) - [Experimental Artisan Beers](https://www.trendhunter.com/trends/carlsberg-beers.md) - [Drinking Vessel Ornaments](https://www.trendhunter.com/trends/beernaments.md) - [Ultra-Heavy Mugs](https://www.trendhunter.com/trends/oceanus-brass-tankard.md)