# Craft Beer Spice Rubs Baker's Bark Creates a Complex Seasoning for Meat and Fish By Meghan Young | Published 2014-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-beer-spice-rub References: [coolhunting](http://www.coolhunting.com/food-drink/bakers-bark-craft-beer-spice-rub.php) & [bakersbark](http://www.bakersbark.com/) The craft beer spice rub is something that will appeal to men on a very basic level. Those who truly appreciate both a cold beer and a nice hunk of barbecued meat will love this complex seasoning. Although the barbecuing season is over for now, that is not to say that people can't still enjoy the warmth of this rub throughout the colder months. After all, the heartier the better. Created by [Baker's Bark](https://www.trendhunter.com/trends/hot-honey-cornbread-mix), the craft beer spice rub is meant to be used with all meats and fish. Although the formula is kept under wraps, it boasts a nice touch of [chiles and paprika](https://www.trendhunter.com/trends/mexican-street-corn-seasoning) in addition to a host of other all-natural ingredients that really pack a punch. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 32% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Craft Beer Spice Rubs:** Opportunity for breweries to create and market their own line of spice rubs using their beer flavors. - **Men's Barbecue Seasoning:** Opportunity for companies to develop targeted marketing campaigns and packaging designs that appeal to male consumers who enjoy barbecuing and craft beer. - **All-natural Complex Seasonings:** Opportunity for food companies to develop and promote all-natural spice rubs with complex flavors using premium ingredients. ### Industries Being Reshaped - **Breweries:** Breweries can venture into the spice rub industry by creating their own beer-infused seasoning blends for meat and fish. - **Food and Beverage:** Food and beverage companies can capitalize on the popularity of craft beer and barbecue culture by offering specialized spice rubs tailored to the male consumer market. - **Gourmet Seasonings:** Gourmet seasoning companies can develop and market all-natural spice rubs with unique and complex flavor profiles to cater to the demand for premium ingredients and more sophisticated tastes. ## Related on Trend Hunter - [Beer-Infused Spice Blends](https://www.trendhunter.com/trends/beerinfused-spice-blends.md) - [Gingerbread BBQ Rubs](https://www.trendhunter.com/trends/gingerbread-bbq-rub.md) - [Brew-Inspired Pantry Products](https://www.trendhunter.com/trends/brewdog-kitchen.md) - [Korean BBQ Spice Rubs](https://www.trendhunter.com/trends/rubrub.md) - [Collaborative Barbecue Marinades](https://www.trendhunter.com/trends/the-spice-house.md) - [Smoked Malt Lagers](https://www.trendhunter.com/trends/malt-lager.md) - [Mini Spice Rub Collections](https://www.trendhunter.com/trends/ultimate-rub.md) - [Collaborative Spice Blend Packs](https://www.trendhunter.com/trends/spice-blend-pack.md) - [Dry-Spiced Pilsner Beers](https://www.trendhunter.com/trends/pilsner-beers.md)