# Beer-Infused Cupcakes PubCakes Combine Scrumptious Cupcakes with a Delicious Craft Beer Recipe By | Published 2013-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-beer-recipe References: [lostateminor](http://www.lostateminor.com/2013/08/15/pubcakes-cupcakes-made-from-craft-beer/) & [kickstarter](http://www.kickstarter.com/projects/1051736116/pubcakes-craft-beer-cake-mix) [KickStarter](https://www.trendhunter.com/trends/nustack) project PubCakes has garnered a ton of attention for their ingenious dessert creation that combines all the splendor of a soft and fluffy cupcake with the deliciousness of a solid craft beer recipe. PubCakes was started by a cake designer by the name of Misty Birchall who wanted to spread her baking skills throughout North America. To do this, she created a cake mix with the help of KickStarter to sell in grocery stores and bakeries around the continent. This mix uses the richness of craft beer along with the sweetness of a cake mix to produce a surprisingly delicious confection. Craft beers are growing in popularity all over the world, as many people switch from big brands like [Budweiser](https://www.trendhunter.com/trends/live-sports-jackpot) in favor of their local breweries, from [Flying Monkey](https://www.trendhunter.com/trends/fuel-kit) to Steamwhistle. This has caused a ton of interest in craft beer recipes, which makes Birchall's foray into the alcoholic baking industry a huge success and a brilliant plan. Hopefully her PubCakes will make their way to Canada soon: it's only a matter of time! ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Popularity of Craft Beer:** The growing popularity of craft beers has created an opportunity to incorporate its flavors into other products, like cupcakes. - **Alcoholic Baking:** The rise of interest in craft beer recipes has opened up a market for alcoholic baking, as demonstrated by PubCakes. - **Local Brewery Movement:** The shift towards supporting local breweries has created a demand for products that utilize craft beer flavors, such as beer-infused cupcakes. ### Where This Applies - **Craft Beer Industry:** Craft breweries can explore collaborations with bakers and dessert makers to create unique craft beer-infused products. - **Baking Industry:** Bakers and dessert makers can capitalize on the popularity of craft beer by incorporating its flavors into their products, like beer-infused cupcakes. - **Grocery Store Industry:** Grocery stores can attract customers by offering craft beer-infused baking mixes and products, responding to the growing demand for alcoholic baking. ## Related on Trend Hunter - [Cake-Inspired Sweet Ales](https://www.trendhunter.com/trends/koffee-kake-ale.md) - [Beer-Infused Dessert Pop-Ups](https://www.trendhunter.com/trends/beerinfused-dessert.md) - [Cake-Infused Sour Ales](https://www.trendhunter.com/trends/cake-sour-ale.md) - [Alcohol-Dessert Fusion Menus](https://www.trendhunter.com/trends/vances-bakery-bar.md) - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md) - [Collaboration Gin-Inspired Cupcakes](https://www.trendhunter.com/trends/gordons-divine-duo-cupcakes.md) - [Sticky Bun-Flavored Stouts](https://www.trendhunter.com/trends/pastry-stout.md) - [Cookie-Paired Beer Initiatives](https://www.trendhunter.com/trends/beer-badge.md) - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md)