# Nation-Wide Brewery Collaborations This Cross-Canada Craft Beer Pack Marks Canada's 150th Birthday By Katherine Pendrill | Published 2017-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-beer-pack References: [newswire](http://www.newswire.ca/news-releases/celebrate-canada-150-with-the-red-racer-across-the-nation-collaboration-615555763.html) & [centralcitybrewing](http://centralcitybrewing.com/celebrate-canada-150-with-the-red-racer-across-the-nation-collaboration-canada-150-mixed-pack-featuring-12-craft-breweries-from-across-the-nation/) Canada's 150th Anniversary of Confederation is just around the corner and [Central City Brewers](https://www.trendhunter.com/trends/central-standard) + Distillers is celebrating with a commemorative craft beer pack. The Red Racer Across The Nation Collaboration is a craft beer pack that celebrates each of Canada's provinces and territories. While all of the beers were brewed at Central City’s brewery in Surrey, British Columbia, each beer was created by collaborating with a different brewery in each province and territory. Some of the craft breweries involved in the project include high-profile names such as Beau’s Brewing Company of Vankleek Hill, Ontario, and smaller-scale operations such as Yellowknife's NWT Brewing Company. Available in liquor stores across the country as of early May 2017, the cross-Canada craft beer pack gives consumers a fun way to celebrate the country's birthday and sample some of the nation's best brews. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cross-canada Collaborations:** More businesses can collaborate on regional or national levels to create unique experiences or products. - **Commemorative Products:** Creating products to commemorate an occasion can enhance brand loyalty and increase revenue. - **Craft Beer Industry:** Craft breweries can explore opportunities to collaborate and release unique products to appeal to consumers. ### Industries Being Reshaped - **Brewery:** Breweries can collaborate with each other to create unique beers and increase brand awareness. - **Food and Beverage Retail:** Retailers can capitalize on commemorative products to boost sales and engage consumers. - **Tourism:** Creating cross-province or cross-country collaborations can attract tourists looking for unique experiences. ## Related on Trend Hunter - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Limited-Edition Maple-Infused Beers](https://www.trendhunter.com/trends/maple-from-canada.md) - [Location-Specific Beer Can Designs](https://www.trendhunter.com/trends/edmonton-beer-can.md) - [Iconic Canadian Brand Collabs](https://www.trendhunter.com/trends/molson-and-roots.md) - [Canadian-Made Beer Campaigns](https://www.trendhunter.com/trends/made-in-canada.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Coastal-Inspired Beer Campaigns](https://www.trendhunter.com/trends/corona-beach.md) - [Illustrated Patriotic Product Lineups](https://www.trendhunter.com/trends/limitededition-drinkware.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md)