# Macho Beer Bars This Craft Beer Marketing Stunt in Japan Uses Burly Men to Appeal to Women By Laura McQuarrie | Published 2016-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/craft-beer-marketing References: [japantrends](http://www.japantrends.com/macho-craft-beer-bar-tokyo/) & [peatix](http://peatix.com/event/92732) While a lot of [craft beer marketing](https://www.trendhunter.com/trends/heineken-friend) is male-targeted, for the Macho Craft Beer Bar is set to take an entirely different approach. For a price, attendees will be able to attend the bar and indulge in the [all-you-can-drink event](https://www.trendhunter.com/trends/glass-and-words). In order to attract women who are fans of craft beer, the event is being promoted with well-built male servers and stars like Koala Koarashi, YouTuber Saiyaman Great and Ueda Chisei, who was recognized for having the best body in Japan in 2013. A few years ago, there were some scandals that emerged after some of the company's largest beer brewers invented "fake beer" in order to get around the outrageously [high beer taxes](https://www.trendhunter.com/trends/obstructed-brews). As a result, young drinkers have been quick to align themselves with craft beer breweries that share their desire for authenticity and transparency. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Female-focused Marketing:** Craft beer companies could adopt female-focused marketing strategies to attract new customers. - **Celebrity Endorsements:** Using popular figures to promote craft beer events could increase brand visibility and attract new customers. - **All-you-can-drink Events:** Hosting all-you-can-drink events for a fixed price may be an effective way to increase sales and customer loyalty. ### Where This Applies - **Craft Beer:** Craft beer companies could use this marketing strategy to attract female customers and increase sales. - **Hospitality:** Restaurants and bars could increase revenue by hosting all-you-can-drink events with celebrity appearances. - **Marketing:** Marketing and advertising agencies could offer female-focused strategies and celebrity endorsements to craft beer companies as a service. ## Related on Trend Hunter - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md) - [Japanese-Style Dry Lagers](https://www.trendhunter.com/trends/japanesestyle-dry-lager.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Senior-Targeted Beers](https://www.trendhunter.com/trends/becks-70.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md)