# Whimsical Craft Beer Labeling This Beer Branding Uses an Illustration from a Popular Artist By Mishal Omar | Published 2016-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-beer-labeling References: [thedieline](http://www.thedieline.com/blog/2016/8/8/moonchild-brewing-co-craft-beer) & [kingdomandsparrow](http://www.kingdomandsparrow.co.uk/) This craft beer labeling was designed in a collaboration between the famed artist Richey Beckett and the creative agency 'Kingdom & Sparrow.' The packaging was designed for 'Moonchild Brewing Co.' and the brand enlisted people to help bring to life its whimsical name in the form of [unique branding](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle). Richey Beckett is known for his prints, [record cover illustrations](https://www.trendhunter.com/trends/coors-light-records) and poster art and he created a mystical illustration for this craft beer labeling. The artist clearly put a literal interpretation of the company's name into the illustration -- as it features a young girl with flowing hair looking away from a moon. This craft beer branding is both mystical and rustic and works as a symbol that identifies the brand's experimental beers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Labeling:** A trend where brands collaborate with popular artists or design agencies to create unique and personalized packaging designs. - **Mystical Branding:** A trend where brands use mystical or fantastical elements in their branding to create a sense of wonder and adventure around their products. - **Whimsical Illustrations:** A trend where brands use hand-drawn or illustrated designs on their packaging to create a unique and visually appealing look. ### Sectors Adopting This - **Craft Beer:** Craft beer companies can disrupt their industry by collaborating with artists or design agencies to create unique and visually stunning packaging that stands out on shelves. - **Beverage Packaging:** The beverage packaging industry can disrupt traditional packaging designs by embracing hand-drawn or illustrated designs to create more visually engaging products. - **Branding and Marketing:** Branding and marketing agencies can offer new services to brands by collaborating with artists or designers to create unique packaging that helps brand stand out from competitors. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md)