# Typographic Craft Beers This Craft Beer Company Features Beers Inspired by Animals By Mishal Omar | Published 2016-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-beer-company References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/hatherwood-craft-beers-transformed.html) & [designactivity](http://www.designactivity.co.uk/) The 'Hatherwood Craft Beer Company' offers six different beers that are each inspired by animals. The collection already existed in the company's line up but has been transformed so that the designs it features are a little bit more modern. Whereas before the beer labels were relatively standard to the point of looking almost dated, the new branding uses playful fonts and modern illustrations to cover the bottles. With names such as "The Amber Adder," "The Golden Goose" and "The Ginger Grizzly," the agency 'Design Activity' ensured that it was able to remain true to the collection's original theme. The Hatherwood Craft Beer Company was able to re-brand in a way that keeps it up to date with modern design standards. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 41% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Animal-inspired Craft Beer:** Craft beer companies can leverage animal-themed branding for unique and playful designs. - **Modern Beer Labeling:** Modern and playful labeling can help refresh an existing product line and attract new customers. - **Typography in Packaging:** Incorporating typography into packaging design can add a unique and fun element to a product's branding. ### Who This Affects Most - **Craft Beer:** Craft beer companies can innovate their branding to stay current with design standards and attract a wider customer base. - **Packaging:** Packaging companies can help beverage brands differentiate themselves by using unique typography and playful designs on their labels. - **Marketing and Advertising:** Marketing firms can utilize animal-themed branding and modern typography to create eye-catching campaigns that appeal to a broad range of consumers. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md)