# Minimalist Craft Beer Cans Scrullos is a "Crazy Beer" Concept from Sao Paulo By Rebecca Byers | Published 2016-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-beer-can References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/03/scrullos-crazy-beer-concept.html) This example of [craft beer can design](https://www.trendhunter.com/trends/modern-can) was created by Rod Quina of Sao Paulo, Brazil. The intriguing example of [craft beer branding](https://www.trendhunter.com/trends/range-of-beers) was inspired by Quina considering a label on a beer he was drinking at his desk one day. The concept, centered around the idea of a "crazy beer" brand, avoids the conventional approach to beer branding that sees the need to portray the beverage as "dirty and heavy," instead opting for a clean, straightforward and sleek branding experience. As discerning consumers look for products that feel custom tailored to their lifestyle, many brands are opting for [ultramodern branding](https://www.trendhunter.com/trends/Rithms-Enlite) that instead puts the emphasis on the product and experience of the product itself. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Minimalist Craft Beer Branding:** Opportunity for craft beer companies to differentiate themselves by adopting clean, straightforward and sleek branding experiences. - **Ultramodern Branding:** Brands can attract discerning consumers by opting for branding that puts emphasis on the product and the experience of the product. - **Custom-tailored Products:** As consumers look for products that suit their lifestyle, brands can cater to this demand by offering personalized and tailored experiences. ### Industries Being Reshaped - **Craft Beer:** Craft beer companies can adopt minimalist branding to stand out in a saturated market. - **Graphic Design:** Designers can explore modern and sleek design concepts for branding and packaging. - **Consumer Goods:** Brands across various consumer goods industries can focus on customizing products and experiences to meet individual preferences. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md)