# Naturally Sweetened Artisanal Drinks Odwalla Craft Ades are Flavored by Herbs, Spices & Botanicals By Laura McQuarrie | Published 2019-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-ade References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4041-top-innovations-at-the-2019-n-r-a-show/) & [coca-colacompany](https://www.coca-colacompany.com/stories/coca-cola-launches-odwalla-craft-ades-wins-innovation-award) The premium Odwalla Craft Ades put a fresh new spin on Odwalla’s core lemonade and limeade products with flavors that range from fruity and floral to savory and herbaceous. The six interesting varieties in the lineup include: [Blackberry](https://www.trendhunter.com/trends/zero-proof-functional-spritzes) Basil Lemonade, Lavender Mint Lemonade, Spicy Watermelon Lemonade, Tangerine Passionfruit Lemonade, Strawberry Guava Lemonade and Pomegranate Limeade. All of these beverages are [naturally sweetened](https://www.trendhunter.com/trends/hive-mind-honeyade) from natural flavors and cane sugar, and get their unique flavors from herbs, spices and botanical ingredients. The craft-inspired beverages tap into emerging flavors that are described as "surprising and delicious" and have the potential to satisfy consumers who are seeking out bold new beverage experiences. The [Coca-Cola Co.'s](https://www.trendhunter.com/trends/minute-maid-aguas-frescas) Odwalla Craft Ades were recently recognized with a National Restaurant Association 2019 Food and Beverage Innovation Award. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Craft-inspired Beverages:** Craft-inspired beverages using natural flavors, herbs, spices, and botanicals are gaining popularity, offering disruptive innovation opportunities for artisans and beverage manufacturers. - **Bold Flavor Experiences:** Consumers seeking bold new beverage experiences are driving the demand for surprising and delicious flavors, presenting disruptive innovation opportunities for flavor developers and product creators. - **Natural Sweeteners:** The growing preference for naturally sweetened drinks, using cane sugar and natural flavors, opens up disruptive innovation opportunities for beverage companies focused on healthier alternatives. ### Where This Applies - **Artisanal Beverage Manufacturing:** The rise of craft-inspired beverages creates disruptive innovation opportunities for artisanal beverage manufacturers to cater to the changing preferences of consumers. - **Flavor Development:** The demand for bold and unique flavors in the beverage industry presents disruptive innovation opportunities for flavor developers and food scientists to create innovative new products. - **Health-conscious Beverage Industry:** The increasing consumer interest in naturally sweetened drinks paves the way for disruptive innovation opportunities for businesses in the health-conscious beverage industry, focusing on developing healthier alternatives without sacrificing taste. ## Related on Trend Hunter - [Premium Floral Lemonades](https://www.trendhunter.com/trends/floral-lemonade.md) - [Flower-Powered Craft Sodas](https://www.trendhunter.com/trends/drink-a-flower.md) - [Globally Inspired Lemonades](https://www.trendhunter.com/trends/globally-inspired-lemonade.md) - [Citrusy Pressed Fruit Refreshments](https://www.trendhunter.com/trends/sparkling-cloudy-lemonade.md) - [Botanical Mocktail-Like Beverages](https://www.trendhunter.com/trends/fentimans-botanically-brewed.md) - [Fruit Soda Flavor Additions](https://www.trendhunter.com/trends/fruit-soda-flavors.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Real Fruit Sodas](https://www.trendhunter.com/trends/real-fruit-soda.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md)