# Sensible Snack Packaging This Crackers Packaging is Inspired by the Healthy Brand's Flavors By Rebecca Byers | Published 2015-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crackers-packaging References: [thedieline](http://www.thedieline.com/blog/2015/4/23/dorians) & [thesmallmonsters](http://thesmallmonsters.com/) Dorians is a Montreal-based brand of [healthy baked snacks](https://www.trendhunter.com/trends/unique-snacks) who recently teamed up with creative firm the Small Monsters to create a unique range of crackers packaging. The Dorians packaging features a brown paper bag-like background that serves to communicate the brand's local, artisan routes and boast its [small-batch production methods](https://www.trendhunter.com/trends/once-again-graham-crackers). Each flavor of Dorians all-natural baked crackers is outfitted with a particular cartoon figure that helps link both the brand's quirky personality and its unique flavors. Dorians crackers flavors include Cracking Sea Salt, Furious Barbecue and Intense Za'atar. Dorians is a small Canadian brand founded by two brothers who sought to make available a healthy assortment of baked snacks inspired by their grandmother's recipes and infused with [flavors discovered on their own travels](https://www.trendhunter.com/trends/globally-inspired-betterforyou-snack). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 66% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisan-inspired Packaging:** Disruptive innovation opportunity: Create packaging that communicates a brand's local and artisanal qualities. - **Quirky Cartoon Branding:** Disruptive innovation opportunity: Incorporate cartoon characters to add personality and enhance the connection between a brand's identity and unique flavors. - **Healthy Flavored Snacks:** Disruptive innovation opportunity: Develop a range of all-natural baked snacks infused with unique and unexpected flavors. ### Industries Being Reshaped - **Snack Food Packaging:** Disruptive innovation opportunity: Design packaging for snack foods that conveys a sense of artisanship and stands out on store shelves. - **Food Branding and Marketing:** Disruptive innovation opportunity: Explore unconventional branding strategies like using cartoon characters to create a strong brand personality and memorable products. - **Healthy Snack Manufacturing:** Disruptive innovation opportunity: Build a business around creating healthy and flavorful baked snacks using unique and internationally inspired recipes. ## Related on Trend Hunter - [Eye-Catching Cracker Packaging](https://www.trendhunter.com/trends/wasa-crispbread.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Retro-Inspired Tortilla Packaging](https://www.trendhunter.com/trends/tortilla-packaging.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Crispy Hybrid Snack Crackers](https://www.trendhunter.com/trends/sea-salt-pretzel-snackers.md) - [Artisan Double-Baked Crackers](https://www.trendhunter.com/trends/artisan-crisps.md)