# Energizing School-Safe Snacks Mavericks Makes Junk-Free Cookies and Crackers for Kids By Laura McQuarrie | Published 2020-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crackers-for-kids References: [nosh](https://www.nosh.com/news/2020/hippeas-producer-to-launch-two-new-snack-brands) & [mavericksnacks](https://mavericksnacks.com/) Mavericks is a kid-first snack brand that makes cookies and snacks for kids that follow the [USDA’s](https://www.trendhunter.com/trends/cadootz) “smart snacks” requirements. The all-natural, non-GMO ingredients used by the brand help to create healthy options that are designed to get kids feeling good about eating "junk-free" snacks that are always free from peanuts and GMO ingredients. While the brand's Crackerz are available in original, cheesy and pizza-flavored varieties, the low-sugar cookies by Mavericks are made in popular flavors like chocolate chip, double chocolate and birthday cake. All of the brand's kid-friendly, school-safe snacks are shaped into lightning bolts that emphasize their ability to fuel great adventures. Mavericks' cookies and crackers are targeted towards what it calls "natural-born snackers" who are powered by imagination and unafraid to color outside of the lines. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **School-safe Snacks:** Opportunity to create more snacks that follow USDA's guidelines targeting the growing health-conscious consumer base. - **Non-gmo Ingredients:** Growing trend towards health and wellness products presents opportunities for businesses to make and market non-GMO products. - **All-natural Ingredients:** Growing consumer demand for all-natural products could create opportunities for businesses that use natural ingredients in their products. ### Industries Being Reshaped - **Healthy Snack Industry:** Opportunity for businesses in this industry to focus on producing and marketing school-safe snacks that are healthy and appealing to kids. - **Food Manufacturing Industry:** Opportunity for businesses in this industry to invest in non-GMO and all-natural ingredients to align with the growing consumer demand for healthier food options. - **Packaged Food Industry:** Opportunity for businesses in this industry to tap into the school-safe snack market by offering healthier, non-GMO, and all-natural options in attractive packaging. ## Related on Trend Hunter - [Lunchbox-Safe Cheese Crackers](https://www.trendhunter.com/trends/cadootz.md) - [Character-Themed Snack Products](https://www.trendhunter.com/trends/good2grow-snackers.md) - [Convenient Kid-Focused Snack Options](https://www.trendhunter.com/trends/kind-kids.md) - [Better-for-You Baked Goods](https://www.trendhunter.com/trends/rule-breaker-snacks.md) - [Bite-Sized Better-for-You Cookies](https://www.trendhunter.com/trends/myna-snacks.md) - [Free-From Dippable Snacks](https://www.trendhunter.com/trends/jam-dipper.md) - [Cheesy Veggie-Made Crackers](https://www.trendhunter.com/trends/cheddar-pop-mmms.md) - [Protein-Packed Pizza Crackers](https://www.trendhunter.com/trends/pizza-crackers.md) - [Free-From Drizzled Granola Bars](https://www.trendhunter.com/trends/junkless-drizzled.md)