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# Custom Holiday Cracker Pop-Ups
Fever-Tree is Helping Consumers Create G&T Crackers for Christmas

By Laura McQuarrie | Published 2018-10-29 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/crackers-for-christmas
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/10/design-your-own-gin-and-fever-tree-christmas-crackers/) & [johnlewis](https://www.johnlewis.com/)

Part of the fun of opening a Christmas cracker is not knowing what's inside but this year, [Fever-Tree](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer) created a pop-up experience in John Lewis stores that lets customers assemble their own custom crackers for Christmas.

At the in-store pick and mix stations, consumers have the chance to put together their own G&T-filled Christmas crackers. When it comes to deciding on the products to include, consumers will be able to sample different gin and tonics to settle on the perfect pairing. Fever-Tree's own premium tonics will be showcased alongside gin brands like [Hendrick’s](https://www.trendhunter.com/trends/refreshing-encounters), [Edinburgh Gin](https://www.trendhunter.com/trends/edinburgh-gin-cocktails) and Slingsby Rhubarb Gin, with the option to purchase individual crackers or festive sets of four. To help consumers confidently make a selection, Fever-Tree brand ambassadors will be available on-site to share their expertise.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 84% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Interactive Retail Experiences:** Creating pop-up experiences in stores allows customers to customize products and enhance their shopping experience.
- **Personalized Packaging:** Offering the ability to assemble custom crackers allows consumers to have a unique and tailored product.
- **Gin and Tonic Tasting:** Providing a tasting experience allows consumers to explore different gin and tonic pairings and make informed purchasing decisions.

### Industries Being Reshaped

- **Retail:** The retail industry can implement interactive experiences to attract and engage customers in-store.
- **Packaging:** The packaging industry can provide solutions for personalized and customizable products.
- **Alcohol and Beverage:** The alcohol and beverage industry can create tasting experiences to educate consumers and drive product sales.

## Related on Trend Hunter

- [Canned Christmas Cocktail Packs](https://www.trendhunter.com/trends/spritzmas-crackers.md)
- [Festive Cocktail Crackers](https://www.trendhunter.com/trends/cocktail-crackers.md)
- [Wine-Filled Holiday Crackers](https://www.trendhunter.com/trends/wine-tasting-cracker.md)
- [Spring-Inspired Party Crackers](https://www.trendhunter.com/trends/floral-meadow-crackers.md)
- [Kitchenware Christmas Crackers](https://www.trendhunter.com/trends/fortnums-1707-crackers.md)
- [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md)
- [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md)
- [Seasonal Entertaining Crackers](https://www.trendhunter.com/trends/pladis-christmas-crackers.md)
- [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md)