# Wine-Paired Cracker Experiences This Cheez-It Experience Focuses on Pairings of Crackers and Wine By Laura McQuarrie | Published 2021-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crackers-and-wine References: [prnewswire](https://www.prnewswire.com/news-releases/sip-sip-hooray-cheez-it-and-wine-takes-an-extra-toasty-twist-with-a-sparkling-new-pairing-301382195.html) & [kelloggcompany](https://www.kelloggcompany.com/en_US/home.html) The Cheez-It x Usual Wines 'So Extra' Toasty Experience matches up crackers and wine as part of the brand's continued celebrations of its 100th year. Previously, the brand has explored Cheez-It and wine combinations in the past with special snack boxes and now, the 'So Extra' Toasty Experience bundle shares a sparkling matchup. The bundle contains a Cheez-Itennial Cracker Coupe glass and limited-edition Extra Toasty flavors like Cheez-It Extra Toasty Extra Cheesy, Cheez-It Extra Toasty Extra Spicy and Cheez-It Extra Toasty Cheddar Jack. To keep the pairing of crackers and wine going strong, those who receive the limited-edition bundle can claim a 20% discount on Brut or Mixed Packs via UsualWines.com. The champagne coupe and cracker bowl combination is an unexpected treat, a memorable experience and a collectible all in one. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Wine-cracker Pairing Experiences:** Opportunity for brands to offer unique and unexpected product pairings that enhance brand loyalty and customer engagement. - **Limited Edition Product Bundles:** Opportunity to create exclusive and seasonal product bundles that create buzz and incentivize customers to purchase. - **Collaboration Marketing:** Opportunity to partner with complementary brands and create joint marketing campaigns to expand reach and tap into new target audiences. ### Who This Affects Most - **Food and Beverage:** Opportunity to offer unique and unexpected food and beverage pairings to enhance customer experience at restaurants or through branded products. - **Retail:** Opportunity to create exclusive product bundles and collaborate with other brands for innovative marketing campaigns to increase product visibility and establish brand presence. - **Hospitality:** Opportunity to enhance customer experiences and increase customer loyalty by offering unique and memorable food and beverage pairings at hotels, resorts, and event venues. ## Related on Trend Hunter - [Wine-Infused Crackers](https://www.trendhunter.com/trends/club-x-butter-chardonnay-minis.md) - [Wine-Filled Holiday Crackers](https://www.trendhunter.com/trends/wine-tasting-cracker.md) - [Premium Cheese Wine Pairings](https://www.trendhunter.com/trends/wine-and-cheese.md) - [Ultra-Crunchy Cheese Snacks](https://www.trendhunter.com/trends/cheezit.md) - [Festive Cracker Pairings](https://www.trendhunter.com/trends/cracker-pairings.md) - [Cheesy Cracker-Infused Cocktails](https://www.trendhunter.com/trends/studio-cheez.md) - [Pizza-Inspired Snack Crackers](https://www.trendhunter.com/trends/cheezit-crackers.md) - [Ranch-Flavored Crackers](https://www.trendhunter.com/trends/ranch-flavored-crackers.md) - [Musically Aged Cracker Snacks](https://www.trendhunter.com/trends/pandora-and-cheezit.md)