# Free-From Snack Crackers The Crunchmaster Cracker Snacks Come in Two Healthy Options By Michael Hemsworth | Published 2017-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cracker-snacks References: [preparedfoods](http://www.preparedfoods.com/articles/119666-protein-snack-tuscan-peasant-crackers) Crackers and chips are associated with unhealthy ingredients, so the [Crunchmaster](https://www.trendhunter.com/trends/crunchmaster-bistro-chips) cracker snacks aim to end this notion and offer snackers a healthier alternative. The new crackers from Crunchmaster come in two varieties including the Protein Snack Crackers as well as the Tuscan Peasant Cracker, which both follow the better-for-you ethos when it comes to snacking. The Crunchmaster Protein Snack Crackers are made using [plant-based proteins](https://www.trendhunter.com/trends/utopea-ah) that are found in chickpea flour and brown rice, which also makes the crackers free of whey and soy. The Crunchmaster [Tuscan Peasant Crackers](https://www.trendhunter.com/trends/firehook-crackers) are made with simple recipes that call to mind procedures and flavors of the past to ensure a healthier option when craving a snack. The Crunchmaster cracker snacks come in a variety of simple yet delicious flavor varieties including Sea Salt, Barbecue and Roasted Garlic for the Protein Snack line and Simply Olive Oil & Sea Salt, Rosemary and Garlic & Italian Herb for the Tuscan Peasant line. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Snacking:** Opportunity for disruptive innovation by creating more snacks with better-for-you ingredients. - **Plant-based Proteins:** Opportunity for disruptive innovation by creating more plant-based protein snacks that are free of whey and soy. - **Simple Recipe Snacks:** Opportunity for disruptive innovation by creating more simple recipe snacks that are healthier options for consumers. ### Where This Applies - **Snack Food Industry:** Opportunity to disrupt the traditional snack industry by offering more healthy and plant-based protein snack options. - **Health Food Industry:** Opportunity to disrupt the health food industry by creating simpler and more delicious healthy snack options. - **Vegetarian and Vegan Food Industry:** Opportunity to disrupt the vegetarian and vegan food industry by offering more plant-based snack options that are free of whey and soy. ## Related on Trend Hunter - [Free-From Cheese Crackers](https://www.trendhunter.com/trends/cheese-crackers.md) - [Protein-Packed Cheese Crackers](https://www.trendhunter.com/trends/quest-cheese-crackers.md) - [Satiating Plant-Based Snack Crackers](https://www.trendhunter.com/trends/zenb-cracker-crisps.md) - [Plant-Based Protein Crackers](https://www.trendhunter.com/trends/whole-wheat-protein-crackers.md) - [Avocado Toast Crackers](https://www.trendhunter.com/trends/avocado-toast-crackers.md) - [Flavor-Forward Protein Snacks](https://www.trendhunter.com/trends/two-snack-categories.md) - [Protein-Packed Baked Crisps](https://www.trendhunter.com/trends/cronchclub.md) - [Free-From Snacking Crackers](https://www.trendhunter.com/trends/grain-free-cracker.md) - [Grain-Free Baked Crisps](https://www.trendhunter.com/trends/savory-crisps.md)