# Cheesy Cracker Merch Shops Cheez-It's First Online Store is Arriving with an Exclusive Flavor Drop By Laura McQuarrie | Published 2021-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cracker-merch References: [prnewswire](https://www.prnewswire.com/news-releases/online-shopping-just-got-cheesier-cheez-it-debuts-first-ever-online-store-with-an-exclusive-new-flavor-drop-301351676.html) & [CheezItHQ](http://www.CheezItHQ.com) For the first time ever, Cheez-It is introducing its own cheesy cracker merch shop and with it, limited-time Cheez-It flavors. On the store, fans will find a variety of themed merch and apparel, including everything from snack-stashing fanny packs to cozy fleece blankets, hoodies and aprons. The one-stop-shop for fans of the brand goes by the name [Cheez-It HQ](https://www.trendhunter.com/trends/cheezit) and as a [D2C](https://www.trendhunter.com/trends/hichew-shopping-experience) site, it promises to "bring future food innovations to market faster than ever before, while also collecting feedback from our consumers in real-time." To kick off the launch of the new online destination, the brand is introducing the Cheez-It Extra Toasty Superfan 4-[Pack](https://www.trendhunter.com/trends/razor-2) for just a short period of time. It pairs the original Cheez-It Extra Toasty with three in-demand varieties: Extra Cheesy, Extra Spicy and Cheddar Jack. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Branded Merchandise Shops:** Brands are launching their own e-commerce sites to sell exclusive branded merchandise and collect real-time consumer feedback. - **Limited-time Flavor Drops:** Brands are creating limited-time flavors to drive interest in their products and increase sales. - **Direct-to-consumer Sales:** Brands are leveraging D2C sites to bring their products to market faster and gather valuable real-time feedback from consumers. ### Who This Affects Most - **Snack Food:** Snack food companies can improve brand loyalty and increase sales by launching their own branded merchandise shops and creating limited-time flavor drops. - **Apparel and Accessories:** Apparel and accessory companies can partner with snack food companies to create branded merchandise and drive interest in their products. - **E-commerce:** E-commerce companies can help snack food and apparel/accessory companies launch their own branded merchandise shops and optimize their D2C strategies. ## Related on Trend Hunter - [Ultra-Crunchy Cheese Snacks](https://www.trendhunter.com/trends/cheezit.md) - [3D-Shaped Cheese Cracker Snacks](https://www.trendhunter.com/trends/cheezit-crunch.md) - [Cheesy Americana Diners](https://www.trendhunter.com/trends/cheez-in-diner.md) - [Pizza-Inspired Snack Crackers](https://www.trendhunter.com/trends/cheezit-crackers.md) - [Taco-Flavored Snack Crackers](https://www.trendhunter.com/trends/cheezit-cheesy-taco.md) - [Smoky Cheese-Flavored Crackers](https://www.trendhunter.com/trends/cheezit-smoked.md) - [Football Tournament-Themed Crackers](https://www.trendhunter.com/trends/kordeezy-fantacheezy.md) - [Snack-Inspired Roll-Top Bags](https://www.trendhunter.com/trends/cheezit-snapd-back-bag.md) - [Cracker-Branded Frozen Pizzas](https://www.trendhunter.com/trends/cheezit-pizzas.md)