# Caffeine-Packed Snacks Cracker Jack'D Power Bites are Coffee-Flavored and Pack an Energy Punch By Michael Hemsworth | Published 2012-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cracker-jackd References: [laughingsquid](http://laughingsquid.com/cracker-jackd-power-bites-caffeinated-cracker-jacks-geared-to-adults/) & [fritolay](http://www.fritolay.com) The coffee loving, caffeine aficionado is sure to get a kick out of [Cracker Jack](https://www.trendhunter.com/trends/cracker-jill)’D Power Bites that are flavored like the popular hot beverage. Cracker Jack’D Power Bites area new product that [Frito-Lay](https://www.trendhunter.com/trends/jack-links-x-fritolay) is hoping will entice more adult consumers to choose its snacks that feature more mature flavors. The caffeine-packed snacks are being criticized for the energy boosting ingredients but the company assures consumers that, "We stand by the safety of all products in the Cracker Jack’d line, including those that contain coffee." The concerns are raised by parents that fear children will experience adverse effects by consuming the snacks. These [coffee-flavored snacks](https://www.trendhunter.com/trends/kars-x-dunkin) are sure to be a hit amongst those that love the beverage and are looking to switch up their snack variety. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Caffeine-infused Snacks:** Opportunity for snack brands to tap into the demand for energy-boosting snacks with unique flavor profiles. - **Mature Flavor Snacks:** Opportunity for snack brands to target adult consumers by offering sophisticated flavor options in their product lineup. - **Parental Concerns:** Opportunity for companies in the snack industry to address parental concerns about the safety and health implications of caffeine-packed snacks. ### Where This Applies - **Snack Food Industry:** Opportunity for snack food manufacturers to innovate and create caffeine-infused snack options that cater to consumers' need for energy and flavor. - **Beverage Industry:** Opportunity for beverage companies to collaborate with snack brands and create coffee-flavored or caffeine-infused snack items that complement their popular hot beverages. - **Food Safety Industry:** Opportunity for food safety organizations and regulatory bodies to collaborate with snack companies in establishing guidelines and standards for caffeine-packed snacks, addressing parental concerns and ensuring consumer safety. ## Related on Trend Hunter - [Energizing Espresso Bars](https://www.trendhunter.com/trends/espresso-bites.md) - [Coffee-Flavored Corn Chips](https://www.trendhunter.com/trends/doritos-coffee.md) - [Caffeinated Organic Snack Products](https://www.trendhunter.com/trends/thats-it-products.md) - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Indulgent Caffeinated Snacks](https://www.trendhunter.com/trends/caffeinated-snacks1.md) - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Snackable Caffeinated Donuts](https://www.trendhunter.com/trends/hostess-boost-jumbo-donettes.md) - [Caffeinated Chocolate Bites](https://www.trendhunter.com/trends/awake-chocolate.md) - [Salted Caramel Snack Products](https://www.trendhunter.com/trends/snack-a-jacks-minis.md)