# Sake-Flavored Crackers This Collaborative Cracker Flavor Tastes Like the Famous Dassai Sake By Laura McQuarrie | Published 2016-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cracker-flavor References: [en.rocketnews24](http://en.rocketnews24.com/2016/09/12/now-you-can-have-karinto-crackers-flavored-with-popular-sake-dassai/) & [asahishuzo.ne.jp](http://www.asahishuzo.ne.jp/en/) Tokyo-based confection maker Eitaro Sohonpo and sake brewer [Asahi Shuzo](https://www.trendhunter.com/trends/mirai-no-lemon-sour) recently teamed up for the creation of an all-new cracker flavor that tastes like a premium sake from the brewery known as Dassai. "Karinto" crackers or cookies are a sweet treat that have been made in Japan for hundreds of years, but this new partnership is reintroducing them to the public with a novel twist. For the making of these [sake-flavored snacks](https://www.trendhunter.com/trends/sake-ono-junmai-daiginjo), sake cake (a byproduct of the sake-making process) is added to the syrup that coats the snack before it is cooked to a crispy texture. This fusion of [traditional Japanese items](https://www.trendhunter.com/trends/kay-sake) could inspire others to explore ways of making iconic flavor crossovers in food and beverages. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 61% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavored Snack Collaborations:** Collaborations between snack companies and beverage brands are creating unique and innovative flavored snacks. - **Repurposing Byproducts:** Repurposing byproducts from one industry to create new flavors and products can lead to sustainable and eco-friendly innovations. - **Iconic Flavor Crossovers:** Combining iconic flavors from different industries, such as sake and crackers, can create novel and exciting taste experiences. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry can explore collaborations to create innovative and unique flavored snacks. - **Sustainability:** The repurposing of byproducts in the food and beverage industry can contribute to sustainable practices and waste reduction. - **Culinary Cross-industry:** Culinary cross-industry collaborations can inspire new flavor combinations and taste experiences in both the food and beverage sectors. ## Related on Trend Hunter - [Tamari-Flavored Rice Crackers](https://www.trendhunter.com/trends/clearspring.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/nihonsakari-japan-soda.md) - [Star-Shaped Rice Crackers](https://www.trendhunter.com/trends/sugared-rice-cracker-stars.md) - [Sweet Hawaiian Crackers](https://www.trendhunter.com/trends/sweet-hawaiian-crackers.md) - [Sake-Spiked Lemonades](https://www.trendhunter.com/trends/bottled-sake-cocktail.md) - [Canned Sake Drinks](https://www.trendhunter.com/trends/sake-drinks.md) - [Contemporary Sharp Sakes](https://www.trendhunter.com/trends/sake-drink.md) - [Flavor-Packed Mediterranean Crackers](https://www.trendhunter.com/trends/firehook-crackers.md) - [Expressive Sake Sodas](https://www.trendhunter.com/trends/soso-sake.md)