# Celebratory Cracker Cakes Cheez-It's Limited-Edition Cheez-Itennial Cake Celebrates 100 Years By Laura McQuarrie | Published 2021-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cracker-cake References: [prnewswire](https://www.prnewswire.com/news-releases/cheez-it-kicks-off-100th-birthday-with-limited-edition-cheez-it-cheez-itennial-cake-crafted-by-celebrity-chef-stephanie-izard-301289063.html) & [goldbel.ly](http://goldbel.ly/CheezIt100Cake) To celebrate its 100th birthday this year, [Cheez-It](https://www.trendhunter.com/trends/bocces-bakery1) teamed up with superfan, TV personality and award-winning chef Stephanie Izard to create a fun cracker cake. The Cheez-It Cheez-Itennial Cake is now available for a limited time via [Goldbelly](https://www.trendhunter.com/trends/taste-of-america-food-boxes) and it's made with an entire box of [Cheez-It crackers](https://www.trendhunter.com/trends/cheezit-crunch). There's ground-up Cheez-It flour in the batter, Cheez-It shortbread crumble between layers and plenty of crackers on top for decoration. The sweet and salty cake is described as an "absurdly cheesy way to kick off the celebration" and a limited supply of the cracker cakes are released daily on a first-come, first-serve basis on the online food marketplace. Fans can be sure that they're getting the best experience possible, as chef Stephanie Izard's own wedding cake was inspired by Cheez-It. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 31% | Activity: 74% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Collaborative Food Products:** Opportunity for brands to collaborate with chefs or influencers to create unique food products for a limited time. - **Sweet and Salty Combinations:** Opportunity to create new and unique snack and dessert products by combining sweet and salty flavors. - **Innovative Uses of Existing Products:** Opportunity for companies to explore new uses of existing products, such as using crackers as a main ingredient in a cake recipe. ### Where This Applies - **Food and Beverage:** Rapidly changing consumer preference introduces unique and innovative food products for consumers. - **Celebration and Event Planning:** Opportunity for companies to offer unique catering options for events and celebrations. - **Marketing and Advertising:** Opportunity for companies to take advantage of limited-edition products to create buzz and drive sales. ## Related on Trend Hunter - [Celebratory Cheesy Snack Cakes](https://www.trendhunter.com/trends/cheetleinfused-birthday-cake.md) - [Cheese Puff Birthday Cakes](https://www.trendhunter.com/trends/cheetos-birthday-cake.md) - [Cheese-Infused Dog Treats](https://www.trendhunter.com/trends/bocces-bakery1.md) - [Pizza-Inspired Snack Crackers](https://www.trendhunter.com/trends/cheezit-crackers.md) - [Reality TV-Branded Snack Crackers](https://www.trendhunter.com/trends/cheezit-reality-tv-collectors-cheddition.md) - [Cheesy Holiday House Kits](https://www.trendhunter.com/trends/cheezit-holiday-house-kit.md) - [Cheesy Gluten-Free Crackers](https://www.trendhunter.com/trends/cheezit-glutenfree.md) - [Ultra-Crunchy Cheese Snacks](https://www.trendhunter.com/trends/cheezit.md) - [Cheesy Cracker-Infused Cocktails](https://www.trendhunter.com/trends/studio-cheez.md)