# Nut Butter-Infused Cracker Bars Honey Stinger's Snack Bars Layer Multigrain Crackers & Nut Butter By Laura McQuarrie | Published 2018-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cracker-bars References: [projectnosh](https://www.projectnosh.com/news/2018/honey-stinger-fuels-rd-snacks) & [honeystinger](https://www.honeystinger.com/products/bars/cracker-n-nut-butter-snack-bars) Honey Stinger recently introduced a trio of cracker bars that combine a [multigrain cracker](https://www.trendhunter.com/trends/nutrigrain-crunchy) with either [peanut, almond or cashew butter](https://www.trendhunter.com/trends/cravers), as well as a [layer of honey and chocolate](https://www.trendhunter.com/trends/honey-and-sesame-bars). Previously, the brand has focused its efforts on creating highly functional foods to satisfy the demand for low-glycemic and endurance products, but Honey Stinger's new cracker bars aim to satisfy a wider consumer range as its "first ‘not-so-guilty pleasure’ snack." As Honey Stinger's Len Zanni describes, "there is certainly a crossover to natural foods and larger grocery, especially in markets that [are] pretty well inclusive of our demographic who embraces an active lifestyle and is looking for good nutrition panels.” The new cracker and nut butter snack bars are made only with organic ingredients and boast no cholesterol or trans fat. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Multigrain Cracker Bars:** Opportunity for creating new snack bars that combine multigrain crackers with unique flavors like nut butter and chocolate. - **Functional Foods:** Opportunity to develop functional foods that cater to the demand for low-glycemic and endurance products. - **Natural Foods:** Opportunity to tap into the growing market for natural foods that offer good nutrition panels and organic ingredients. ### Sectors Adopting This - **Snack Foods:** Disruptive innovation opportunity in the snack foods industry to create unique and healthy snack bars with innovative flavor combinations. - **Food and Beverage:** Opportunity in the food and beverage industry to develop functional foods that cater to specific dietary needs and offer organic ingredients. - **Grocery:** Disruptive innovation opportunity in the grocery industry to introduce more natural and healthier alternatives to traditional snack foods. ## Related on Trend Hunter - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md) - [Almond Butter Oat Bars](https://www.trendhunter.com/trends/pip-and-nut-1.md) - [Clean-Label Crunchy Protein Bars](https://www.trendhunter.com/trends/south-40-snacks.md) - [Nut Butter-Filled Snack Bars](https://www.trendhunter.com/trends/wholistic-snack-bars.md) - [Honey-Infused Energy Waffles](https://www.trendhunter.com/trends/peanut-butter-energy-waffles.md) - [Crispy Peanut Butter Bars](https://www.trendhunter.com/trends/peanut-butter-wafer-bar.md) - [Nutty Low-Sugar Snack Bars](https://www.trendhunter.com/trends/kind-caramelised-biscuit-nut.md) - [Graham Cracker Sandwiches](https://www.trendhunter.com/trends/graham-cracker-sandwich.md)