# Fragmented Coffee Cups The Cracked Up Mug Appears Disjointed and Shattered By Tana Makmanee | Published 2013-02-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cracked-up-mug References: [fredandfriends](http://fredandfriends.com/products/view/category/new/cracked-up-mug) & [perpetualkid](http://www.perpetualkid.com/cracked-up-mug.aspx) Those who enjoy coffee first thing in the morning will often have a preferred mug to use, and the Cracked Up Mug is the perfect option for caffeine drinkers looking to express their fragmented state of mind in the morning. This fragmented looking coffee cup visually appears to have broken pieces protruding out all around it. While shattered looking in appearance, this coffee cup is fully sustainable for all your caffeine-drinking needs, and is a perfect way to showcase to others your disjointed morning mood. While these [unique jagged designs](https://www.trendhunter.com/trends/texture-ware) may lead some to believe that your java will seep right through, this cracked up mug is actually solid as stone, and will keep your coffee warm and secure. This [white ceramic cup](https://www.trendhunter.com/trends/corcelain) is a great gift idea for coffee-drinkers, or for those looking to find something a bit quirky to hold their favorite [caffeinated beverages](https://www.trendhunter.com/trends/ember-cold-tumbler). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Fragmented Morning Mood:** Opportunity to create innovative coffee cup designs that visually express a fragmented state of mind in the morning. - **Sustainable Drinkware:** Opportunity for businesses to develop fully sustainable coffee cups that are eco-friendly and meet the needs of environmentally conscious consumers. - **Quirky Gift Ideas:** Opportunity to tap into the market of unique and quirky coffee mugs as a popular gift choice for coffee lovers. ### Where This Applies - **Home Goods:** Home goods retailers can explore new designs and materials for coffee cups that cater to consumers' fragmented morning moods. - **Sustainable Packaging:** Opportunity for sustainable packaging companies to expand into the coffee cup market, offering eco-friendly options to coffee drinkers. - **Gift and Novelty:** Gift and novelty retailers can capitalize on the demand for unique and quirky coffee mugs, offering a wide range of options to suit different preferences. ## Related on Trend Hunter - [Hidden Cat Kitchenware](https://www.trendhunter.com/trends/cute-cat-coffee-cup.md) - [Landmark-Inspired Glass Mugs](https://www.trendhunter.com/trends/starbucks-mount-fuji-glass-mug.md) - [Dinosaur-Shaped Kitchenware](https://www.trendhunter.com/trends/kawaii-ceramic-dinosaur-mug.md) - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Uniquely Shaped Drinkware](https://www.trendhunter.com/trends/heart-doublewall-latte-mugs.md) - [Curvaceously Ergonomic Tumblers](https://www.trendhunter.com/trends/porcelain-tumbler.md) - [Bell-Shaped Coffee Mugs](https://www.trendhunter.com/trends/mario-mug.md) - [Designer Glass Coffee Carriers](https://www.trendhunter.com/trends/ember-cold-tumbler.md)