# Splintered Kitchen Strainers The Cracked Up Colander by Fred & Friends Will Shatter Expectations By Meghan Young | Published 2012-10-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cracked-up-colander References: [bookofjoe](http://www.bookofjoe.com/2012/10/cracked-colander.html) & [amazon](http://www.amazon.com/gp/product/B008XCZ30E/?tag=trenhunt0f-20) The Cracked Up Colander is not one's average kitchen strainer. No, it will not crack people up. Instead, it boasts a lot of 'cracks,' which allow liquids to drain through. These fractures are a fun replacement for the typical mesh and traditional little holes that often cover the surface of a colander. Created by [Fred & Friends](https://www.trendhunter.com/trends/dumpstuder-pencil-holders), the Cracked Up Colander is essentially a "strainer that shatters all your expectations," as written on [Amazon](https://www.trendhunter.com/trends/fries-clips). Clever puns aside, it adds a [playful touch to kitchens](https://www.trendhunter.com/trends/fantasia-cookware) everywhere. It is details like the Cracked Up Colander that set different households apart. Clearly, the home with this strainer has a good sense of humor. The Cracked Up Colander is made out of durable, food safe ABS plastic and includes a snap-in tagin the center of each bowl. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Playful Kitchen Gadgets:** Designing kitchen gadgets with a playful and humorous twist offers disruptive innovation opportunities in the kitchenware industry. - **Alternative Straining Methods:** Exploring alternative straining methods like using cracks instead of traditional mesh or holes presents disruptive innovation opportunities within the kitchen utensils market. - **Personalized Kitchen Accessories:** Developing personalized kitchen accessories that showcase individuality and a sense of humor can bring disruptive innovation to the home decor industry. ### Where This Applies - **Kitchenware:** The kitchenware industry can find disruptive innovation opportunities by incorporating playful and unique designs in their products, like the Cracked Up Colander by Fred & Friends. - **Kitchen Utensils:** Innovation opportunities within the kitchen utensils market lie in exploring alternative straining methods and designs, such as incorporating cracks instead of traditional mesh or holes. - **Home Decor:** The home decor industry can tap into disruptive innovation by offering personalized kitchen accessories that showcase individuality and a sense of humor, similar to the Cracked Up Colander. ## Related on Trend Hunter - [Quirky Fungi Kitchenwares](https://www.trendhunter.com/trends/magic-mushroom-funnel.md) - [Kitchenware Christmas Crackers](https://www.trendhunter.com/trends/fortnums-1707-crackers.md) - [Multi-Functional Pasta Spoons](https://www.trendhunter.com/trends/multifunctional-pasta-spoon.md) - [Vampire-Inspired Kitchen Tools](https://www.trendhunter.com/trends/garlic-crusher.md) - [Springy Safety-Focused Nutcrackers](https://www.trendhunter.com/trends/silicone-nutcracker.md) - [Crinkle Fry-Inspired Clips](https://www.trendhunter.com/trends/fries-clips.md) - [Cookware-Encapsulating Kitchen Gadgets](https://www.trendhunter.com/trends/splatterdm.md) - [Multifunctional Glass Food Containers](https://www.trendhunter.com/trends/glass-food-container.md) - [Cheeky Bathroom Plungers](https://www.trendhunter.com/trends/stylish-plunger.md)