# Smartphone Damage Infographics The 'Cracked Screens and Broken Hearts' Campaign Uses Accident Data By Charlotte Joyce Kidd | Published 2015-10-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cracked-screens References: [techtimes](http://www.techtimes.com/articles/101447/20151030/motorola-cracked-screens-and-broken-hearts-infographic-how-and-where-non-shatterproof-displays-crack-most-often.htm) & [motorola-blog.blogspot](http://motorola-blog.blogspot.ca/2015/10/cracked-screens-and-broken-hearts-2015.html) This 'Cracked Screens and Broken Hearts' infographic displays exactly how and when [smartphone damage happens](https://www.trendhunter.com/trends/oppo-find-x8-series-service). All too many smartphone users are familiar with the disastrous feeling of losing grip of a precious, expensive piece of technology and feeling the panic as it slips from one's hand and falls to the ground below. Sometimes, it can be picked up with a sigh of relief, but more often, the smartphone owner is left with a spiderweb of a shattered screen. In this cracked screens compilation of data, [Motorola](https://www.trendhunter.com/trends/playful-phone-experimentation) provides some insight into when, where and why this happens. The cracked screens infographic is part of a clever campaign for Motorola's Droid Turbo 2. Choosing to focus on a simple, unique and powerful feature, Motorola has made the Turbo 2's [un-crackable screen](https://www.trendhunter.com/trends/rhinoshield-airx) the major focus of advertising for the new smartphone. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Unbreakable Smartphone Screens:** There is an opportunity for smartphone manufacturers to innovate by creating truly unbreakable smartphone screens. - **Smartphone Damage Prevention Accessories:** There is a market opportunity for companies to create innovative smartphone accessories that can prevent damage from accidental drops or impacts. - **Rugged Smartphones:** The demand for rugged smartphones that can withstand extreme environments and heavy use is likely to increase as consumers look for more durable options. ### Sectors Adopting This - **Smartphone Manufacturing:** Smartphone manufacturers can capitalize on the trend towards unbreakable screens by investing in research and development to create more durable smartphones. - **Smartphone Accessories:** Accessory manufacturers can take advantage of the increased demand for smartphone damage prevention by developing innovative and effective products that can protect smartphones from accidental drops or impacts. - **Rugged Electronics:** Companies that specialize in producing rugged electronics have an opportunity to expand their offerings to include smartphones, which are becoming increasingly important in many industries. ## Related on Trend Hunter - [Economical New Years Campaigns](https://www.trendhunter.com/trends/mobileklinik.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Anti-Theft Phone Cases](https://www.trendhunter.com/trends/unsnatchable-phone-case.md) - [Hyper-Cushioned Smartphone Cases](https://www.trendhunter.com/trends/hypercushionedsmartphone-case.md) - [Ultra-Durable Smartphone Glasses](https://www.trendhunter.com/trends/gorilla-glass-victus-2.md) - [Durable Folding Smartphone Models](https://www.trendhunter.com/trends/motorola-razr-60-ultra.md) - [Wrap-Around Display Smartphones](https://www.trendhunter.com/trends/motorolas-wraparound.md)