# Faux Naughty Lotion Ads 'Samantha Cracked Heel Lotion' Turns Heels into Seductive Body Parts By Katie Cordrey | Published 2010-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cracked-heel-lotion References: [adsoftheworld](http://adsoftheworld.com/media/print/samantha_cracked_heel_lotion_sexy_heels) & [advertolog](http://www.advertolog.com/samantha/print-outdoor/sexy-heels-13445005/) Advertising agency, dentsuINDIO, of the Philippines used the clever positioning of shapely heels to fake more seductive parts of the body in promoting 'Samantha Cracked Heel Lotion.' The advertising message is that this 'Samantha Cracked Heel Lotion' will make the user's heels as alluring as they appear in the 'fool the eye' photo. Titled, "Sexy Heels," this ad is a good example of [graphic-based advertising](https://www.trendhunter.com/trends/legitimate-you) doing what it does best. **Implications** - These ads prove that Samantha Cracked Heel lotion will truly make your feer feel like a baby's bottom! The clever campaign is [humorous and striking](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) to the naked eye, who is falsely lured in by the promise of [sexually charged imagery](https://www.trendhunter.com/trends/moist-humor). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Graphic-based Advertising:** Opportunity for businesses to use creative and visually striking graphic-based advertising to capture consumers' attention. - **Humorous Advertising:** Potential for businesses to incorporate humor in their advertising campaigns to create a memorable and playful brand image. - **Fool the Eye Photos:** Opportunity for businesses to use optical illusions and 'fool the eye' photos to promote their products with a unique and attention-grabbing approach. ### Sectors Adopting This - **Beauty and Personal Care:** Disruptive innovation opportunity for beauty and personal care companies to incorporate humor and optical illusions in their advertising campaigns to stand out in the market. - **Fashion and Footwear:** Opportunity for fashion and footwear brands to use graphic-based and visually striking advertising to promote their products in a unique and attention-grabbing way. - **Advertising and Marketing:** Potential for advertising and marketing agencies to explore the use of humorous and visually creative campaigns to attract clients and create a strong brand presence. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Beer-Branded Skin Creams](https://www.trendhunter.com/trends/heineken-silvers.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)