# Cult Dessert Lattes Milk Bar's Crack Pie is Getting a Makeover in the new Crack Pie Latte By Justin Lam | Published 2018-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crack-pie-latte References: [eater](https://www.eater.com/2018/2/27/17053502/milk-bar-crack-pie-lattes) & [nydailynews](http://www.nydailynews.com/life-style/eats/milk-bar-crack-pie-sold-latte-form-article-1.3843086) The wildly popular [Momofuku](https://www.trendhunter.com/trends/chili-crunch-cookies) [Milk Bar](https://www.trendhunter.com/trends/cereal-milk-iced-latte) will now be offering a new Crack Pie Latte at select locations. The mini dessert chain, perhaps best known for its over-the-top sweets, will debut the Crack Pie latte along with its Cereal Milk latte and B'Day Latte. All three beverages will be available at select New York locations and will be available in three different sizes. The trio is set to launch in early March 2018 and will hopefully make its way to other [Milk Bar locations](https://www.trendhunter.com/trends/milk-bar-and-caribou-coffee) The Crack Pie Latte takes inspiration from the chain's wildly popular dessert of the same name. The original pie features an addictive buttery filling, surrounded by a toasted oat crust and sprinkled with icing sugar. The latte will incorporate all these elements and is masterfully crafted with dark brown sugar, corn ganache, espresso and steamed milk. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 62% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Dessert-inspired Beverages:** The rise of dessert-inspired beverages like Milk Bar's Crack Pie Latte presents an opportunity for innovation in the beverage industry, particularly in creating indulgent and unique flavors. - **Specialty Coffee Chains:** The introduction of unique and decadent drinks at specialty coffee chains like Milk Bar signifies a trend towards more innovative and experiential offerings, opening up opportunities for other chains to differentiate themselves. - **Gourmet Milkshakes:** The popularity of over-the-top sweets and drinks, such as Milk Bar's Crack Pie Latte, has paved the way for the growth of gourmet milkshakes and extravagant dessert creations as a new trend in the food and beverage industry. ### Industries Being Reshaped - **Coffee Houses:** Coffee houses can leverage the trend of dessert-inspired beverages to attract new customers and expand their menu offerings, by introducing their own unique creations. - **Dessert Chains:** Dessert chains can capitalize on the success of Milk Bar's Crack Pie Latte by creating their own innovative and indulgent dessert-inspired beverages, enticing customers with new and exciting flavor combinations. - **Specialty Bakeries:** Specialty bakeries can tap into the trend of gourmet milkshakes and extravagant desserts, inspired by Milk Bar's Crack Pie Latte, and create their own lineup of luxury sweets to attract customers looking for unique and indulgent treats. ## Related on Trend Hunter - [Collaboration Cereal Milk Lattes](https://www.trendhunter.com/trends/cereal-milk-iced-latte.md) - [Cereal Milk Lattes](https://www.trendhunter.com/trends/cereal-n-milk-latte.md) - [Nutty Oat-Flavored Fall Lattes](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte.md) - [Candy Cane-Infused Cakes](https://www.trendhunter.com/trends/candy-cane-cornflake-ice-cream-cake.md) - [Peanut-Filled Dessert Pies](https://www.trendhunter.com/trends/waffle-cone-pie.md) - [Coffee-Themed Holiday Desserts](https://www.trendhunter.com/trends/milk-bar-1.md) - [Icy Autumnal Pie Lattes](https://www.trendhunter.com/trends/iced-pumpkin-pie-latte.md) - [Savory Ice Cream Treats](https://www.trendhunter.com/trends/milk-bars-seasonal-summer-offering.md) - [Creamy Tea QSR Pies](https://www.trendhunter.com/trends/white-chocolate-milk-tea-pie.md)