# Seafood Seasoning Spreads PopUp Bagels Created a Crabby Cream Cheese Flavor with Old Bay By Laura McQuarrie | Published 2024-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crabby-cream-cheese References: [instagram](https://www.instagram.com/p/C5noIQyuCey/?hl=en) & [PopUpBagels](http://www.PopUpBagels.com)  [PopUp Bagels](https://www.trendhunter.com/trends/popup-bagels-x-oreo) partnered up with [Old Bay](https://www.trendhunter.com/trends/seasoned-bagel-chips) to create a delicious new limited-time offering, Old Bay Flavored Crabby Cream Cheese, which offers a new way for fans to appreciate the nuanced flavors of the iconic seafood seasoning. Created for crab lovers and bagel enthusiasts alike, this savory, bold and zesty spread is exclusively available at PopUp Bagels locations for a short time in April. Fortunately for those who like to plan ahead, the Old Bay Flavored Crabby Cream Cheese can be pre-ordered for pickup or limited delivery across the nation, while supplies are available. This tantalizing collaborative Old Bay x PopUp Bagels spread kicks off crab season and offers an enticing new way for people of all ages to enjoy bagels for breakfast, lunches, snacks and occasions in between. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 16% | Activity: 29% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seafood-inspired Collaborations:** Exploring partnerships between iconic seasoning brands and food establishments to create unique flavorful offerings. - **Limited-time Flavor Experiences:** Introducing exclusive and seasonal tastes in the form of spreads, appealing to niche consumer preferences. - **Pre-order Convenience Services:** Providing customers with the option to secure specialty products in advance for pickup or limited delivery. ### Industries Being Reshaped - **Food & Beverage:** Opportunities for collaborations across the industry to innovate with novel flavor combinations and product offerings. - **Retail & Fast Casual Dining:** Incorporating time-limited offerings can drive foot traffic and boost sales in the competitive food market landscape. - **E-commerce & Food Delivery:** Enhancing the customer experience by enabling pre-orders for specialty food items to cater to convenience and demand. ## Related on Trend Hunter - [Delicious Seasoned Bagel Chips](https://www.trendhunter.com/trends/seasoned-bagel-chips.md) - [Seafood Seasoning Bagel Snacks](https://www.trendhunter.com/trends/bagel-chips.md) - [Fish Seasoning-Inspired Crackers](https://www.trendhunter.com/trends/old-bay-seasoned-goldfish.md) - [Cookie-Infused Cream Cheeses](https://www.trendhunter.com/trends/popup-bagels-x-oreo.md) - [Cracker-Flavored Bagel Spreads](https://www.trendhunter.com/trends/popup-bagels-x-cheezit-spreads.md) - [Festively Flavored Cream Cheeses](https://www.trendhunter.com/trends/gingerbread-cream-cheese.md) - [Exclusive Collab Spreads](https://www.trendhunter.com/trends/tasty-x-popup-bagels.md) - [Creamsicle-Flavored Cream Cheeses](https://www.trendhunter.com/trends/special-edition-cream-cheese.md) - [Lemon-Pepper Cream Cheeses](https://www.trendhunter.com/trends/lemon-pepper-schmear.md)