# QSR Crab Salad Sandwiches The McDonald's Crab Sandwich is Being Tested in San Francisco By Michael Hemsworth | Published 2017-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crab-sandwich References: [brandeating](http://www.brandeating.com/2017/02/mcdonalds-tests-crab-sandwich.html) The new [McDonald's](https://www.trendhunter.com/trends/mcdonalds-mccrispy) Crab Sandwich is being test marketed in San Francisco as an alternative sandwich that will offer those who are looking for a beef and/or chicken-free option a tasty option. The sandwich consists of [snow crab](https://www.trendhunter.com/trends/marugoto-kani-burger) that has been seasoned with mayonnaise and mixed with diced celery to create a good texture and consistency. This is then placed onto a sourdough bun that has been brushed with herb butter and topped with Romaine lettuce and sliced tomatoes. The sandwich offers a great alternative for those who are looking to try something different aside from burgers for health or taste preference reasons when visiting the [QSR](https://www.trendhunter.com/trends/fried-seafood-sandwiches) restaurant. The McDonald's Crab Sandwich was developed in partnership with chef Ryan Scott who was previously a contestant on the television competition show Top Chef. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 47% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alternative Fast Food Sandwiches:** Introducing alternative and unique QSR sandwich options may increase sales and attract new customers. - **Partnerships with Celebrity Chefs:** Collaborating with well-known chefs or culinary experts can lead to the creation of new and innovative menu items. - **Health-conscious Fast Food Options:** Creating menu items that cater to specific dietary needs or preferences can improve customer satisfaction and increase loyalty. ### Where This Applies - **Fast Food:** The fast food industry can benefit from exploring new and unique menu items that cater to different dietary needs and preferences. - **Casual Dining:** Casual dining restaurants can incorporate fast-casual elements, such as offering quick and convenient menu options, to attract a wider customer base. - **Hospitality and Tourism:** The hospitality and tourism industry can use food innovation to promote unique dining experiences and attract tourists and visitors. ## Related on Trend Hunter - [Elevated QSR Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-mccrispy.md) - [Fried Seafood Sandwiches](https://www.trendhunter.com/trends/fried-seafood-sandwiches.md) - [Alt Seafood Sandwiches](https://www.trendhunter.com/trends/happy-crabby-sandwich.md) - [Supersized Chicken Sandwiches](https://www.trendhunter.com/trends/grand-mcchicken.md) - [Noodle Soup-Inspired Sandwiches](https://www.trendhunter.com/trends/mcdonalds-singapore-laksa-burger.md) - [Tempura-Battered Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mccrispy-sandwich.md) - [Cajun-Spiced Chicken Sandwiches](https://www.trendhunter.com/trends/bacon-cajun-ranch-chicken-sandwiches.md) - [Regional Seafood Subs](https://www.trendhunter.com/trends/chili-crab-sub.md)