# Unretouched Underwear Campaigns This New CR7 Underwear Campaign Features Soccer-Related Poses By Rahul Kalvapalle | Published 2015-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cr7-underwear References: [thefashionisto](http://www.thefashionisto.com/cristiano-ronaldo-unveils-2015-cr7-underwear-campaign-goes-unretouched/?utm_content=buffer9800f&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) & [cr7underwear](http://www.cr7underwear.com) Soccer superstar Cristiano Ronaldo has unveiled the latest campaign for his [CR7](https://www.trendhunter.com/trends/cr-life-collection) underwear brand. What's unique about this particular series is that it features the Portuguese sex symbol posing in a series of unretouched images. Moreover, rather than simply posing in the typical smoldering postures, Ronaldo is captured in soccer-related poses showing him running up to take a freekick or aiming a shot. The [Real Madrid](https://www.trendhunter.com/trends/y3-and-real-madrid) legend says that for this collection, he chose to "focus on re-working some of my favorite silhouettes and designs from previous collections". That being said, these pieces are updated with a fresh twist for the Fall/Winter season, with the trunk design being one of the stars of the show. "The trunk is a style that I’ve worn throughout the year, and for me it is the most comfortable style in the range, so I wanted to make sure that it is available in a variety of different design options- something for every man.” ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Unretouched Underwear Campaigns:** Unretouched images in advertising campaigns are becoming a trend, bringing authenticity and transparency to marketing strategies. - **Sports-inspired Underwear:** Sports-inspired poses and designs in underwear campaigns are becoming popular, appealing to sports fans and athletes alike. - **Revamped Classic Designs:** Updating classic designs with a fresh twist is a trend in the men's underwear industry, giving a modern touch to traditional pieces. ### Industries Being Reshaped - **Men's Underwear:** The men's underwear industry has the opportunity to embrace authenticity in advertising and offer sports-inspired designs to attract a wider audience. - **Sports Merchandise:** The trend of sports-inspired poses and designs in men's underwear campaigns can be leveraged by the sports merchandise industry to expand their product offerings. - **Marketing and Advertising:** Revamping classic designs with a fresh twist and incorporating unretouched images into advertising campaigns can be a disruptive innovation opportunity for marketing and advertising professionals. ## Related on Trend Hunter - [Camo Sport Streetwear](https://www.trendhunter.com/trends/cr-life-collection.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Collaborative Sports Club Fashion](https://www.trendhunter.com/trends/y3-and-real-madrid.md)