# Killer Fornication Campaigns The CPD Prevention and Citizenship Ads Advocate Safe Sex By Meghan Young | Published 2011-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cpd-prevention-and-citizenship References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/05/cpd-prevention-and-citizenship-grave/) & [rgacom.br](http://www.rgacom.com.br) Sometimes one has to be incredibly explicit when driving home a message and the CPD Prevention and Citizenship ad campaign is just that. It basically shows just how dangerous sex can be if the necessary precautions advised (such as [using condoms](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms)) are not taken. Considering that sex itself sells, the CPD Prevention and Citizenship ad campaign uses it to make their point. Conceived by Brazil-based ad agency RGA Comunicação, the two print ads show a [sensual couple getting it on](https://www.trendhunter.com/trends/durex-afterglow-campaign) in otherwise unromantic settings. These settings include on top of a coffin and inside a grave. Each image is paired with the slogan '[Aids Kill. Be Safe.](https://www.trendhunter.com/trends/pick-up-your-poop)' The CPD Prevention and Citizenship ad campaign was art directed by Alexandre Pons and photographed by NutsLocomotyva. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Explicit Advertising:** Opportunity for businesses to create explicit ad campaigns to drive home important messages and create impact. - **Sexual Health Education:** Growing trend of using sexuality to raise awareness about safe sex and transmit messages about preventing sexually transmitted diseases. - **Unconventional Messaging:** Rise in campaigns that use provocative and unconventional visuals and settings to capture audience attention and convey a message. ### Industries Being Reshaped - **Advertising:** Advertising agencies can seize the opportunity to develop attention-grabbing campaigns that tackle important social issues through explicit communication strategies. - **Healthcare:** Health organizations and sexual health advocacy groups can explore innovative ways to educate the public about safe sex practices and the prevention of AIDS and other sexually transmitted diseases. - **Photography:** Photographers and visual artists can experiment with unconventional settings and provocative imagery to create impactful messages for advertising campaigns and social awareness projects. ## Related on Trend Hunter - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md)