# Cozy Country Chic Interior Design Takes a Rustic Antique Turn By Cori Rowley | Published 2009-09-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cozy-country-chic References: [homegirlshop](http://homegirlshop.com) Country decor has taken a turn for the chic. No more burgundy and forest green. No more apple patterned wallpaper. There is something whimsical and simply charming about the new wave of country “clutter.” It seems to be a healthy mix of [country farm inspiration](https://www.trendhunter.com/trends/bulls-barn), [industrial repurposed pieces](https://www.trendhunter.com/trends/archivism), and [wild antique finds](https://www.trendhunter.com/trends/home-interior-accents). I had the fabulous opportunity of spending a Friday at the [2009 Country Living Fair](http://countryliving.com). Here I met hundreds of wonderful people who are in one way or another a part of the country decor/arts scene. Some of my favorites: [The Vintage Barn](http://barnbaby.com) [juNxtaposition](http://ezjunx.com) [Bloomsbury Loft](http://bloomsburyloft.com) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 71% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Rustic Chic Decor:** Disruptive innovation opportunity: Create a line of modern rustic furniture that combines country farm inspiration and industrial repurposed pieces. - **Antique Finds:** Disruptive innovation opportunity: Develop a platform or app that connects antique collectors and enthusiasts, making it easier to find and purchase unique antique pieces. - **Country Arts Scene:** Disruptive innovation opportunity: Launch an online community or marketplace specifically for artists and creators in the country decor niche. ### Industries Being Reshaped - **Home Decor:** Disruptive innovation opportunity: Introduce smart home technology integrated into rustic-themed home decor products. - **Furniture:** Disruptive innovation opportunity: Implement sustainable practices in the manufacturing process of rustic and antique-inspired furniture. - **E-commerce:** Disruptive innovation opportunity: Build a curated online marketplace that offers a wide range of country decor products, making it easier for consumers to find unique and stylish items. ## Related on Trend Hunter - [Renovated Rural Farmhouses](https://www.trendhunter.com/trends/a-place-in-the-country.md) - [Coziness-Inspired Interior Design Brands](https://www.trendhunter.com/trends/coottage-core-category.md) - [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md) - [Furniture-Led Curated Ranch Homes](https://www.trendhunter.com/trends/santa-ynez-ranch-home.md) - [Historic Farmhouse Revivals](https://www.trendhunter.com/trends/joe-burns.md) - [Natural Comfort Chalets](https://www.trendhunter.com/trends/chalet-cocagne.md) - [Aesthetic Interior Fridge Trends](https://www.trendhunter.com/trends/fridgescaping-guide.md) - [Affordably Decorated Getaways](https://www.trendhunter.com/trends/house-of-homegoods.md) - [Opulent French Hotels](https://www.trendhunter.com/trends/chteau-la-banquire.md)