# Fashion Designed For Hugs InsightOutsight Design By Going Like Sixty | Published 2007-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cozy-clothes-encourage-hugging References: [designspotter](http://www.designspotter.com/weblog/archives/2007/10/for_me_for_you.php) By observing couples casually dressed and how they walk, the "For Me For You" collection was designed specially to encourage hugging and affection between partners. The collection includes a [pair of jeans](https://www.trendhunter.com/trends/amo-denim) and a jumper. By changing the angle of the pocket and putting a pocket on the shoulder, it gives the hugger a more cozy place to put their hand. This was conceived by InsightOutsight a group of young designers that want to provide practical responses to everyday activities. That works great when you're with your lover, but what about when you're apart? Check out the [Hug Shirt](https://www.trendhunter.com/trends/bond-touch-4) that lets you give your lover a squeeze, even when you're hundreds of miles apart, simply by [sending a text message](https://www.trendhunter.com/trends/kisstouch): ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 46% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Affection-encouraging Apparel:** Designing clothing with features that promote physical affection and hugging between partners presents an opportunity for a new niche of apparel products. - **Tech-integrated Clothing:** Integrating technology into clothing to facilitate virtual hugging presents an opportunity to create a new category of clothing products. - **Observation-informed Apparel Design:** Using observational research to inform the design of clothing presents an opportunity to create products that meet specific needs or solve unique problems. ### Where This Applies - **Apparel Industry:** The apparel industry has an opportunity to develop new clothing products that promote physical affection and integrate technology to facilitate virtual hugging. - **Consumer Electronics Industry:** The consumer electronics industry has an opportunity to create wearable tech products that facilitate virtual hugging and other forms of remote physical interaction. - **Design Industry:** The design industry could leverage observational research to develop products that meet specific needs or solve unique problems, such as designing clothing that encourages physical affection and hugging between partners. ## Related on Trend Hunter - [Magnetic Couples Socks](https://www.trendhunter.com/trends/magnetic-couples-socks.md) - [Low-Lying Profile Cushioned Seating](https://www.trendhunter.com/trends/kouros-maghsoudi.md) - [Responsive Companion Objects](https://www.trendhunter.com/trends/trutru-haptic.md) - [Conjoined Holiday Sweaters](https://www.trendhunter.com/trends/suavitel-cuddle-crewneck.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Enveloping Nested Layer Armchairs](https://www.trendhunter.com/trends/the-hug-armchair.md) - [Valentine's-Ready Spring Capsules](https://www.trendhunter.com/trends/uniqlo-5.md) - [Digital Touch Platforms](https://www.trendhunter.com/trends/kisstouch.md) - [Magnetic Hand-Holding Socks](https://www.trendhunter.com/trends/handholding-socks.md)