# Cattle-Cut Art Ads The Cowparade Santa Catarina Campaign Shows "Art Will Be Everywhere" By Meghan Young | Published 2012-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cowparade-santa-catarina-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/cowparade-santa-catarina-art-will-be-everywhere/) & [cowparadesc.br](http://www.cowparadesc.com.br) The CowParade Santa Catarina campaign compares the pieces in this [public art festival](https://www.trendhunter.com/trends/the-art-of-travel) to graffiti found across city walls. The comparison is appropriate since at any turn, a work of art can be found, be it spray-paint on buildings or fiberglass cow sculptures on walkways. Conceived and executed by Propague, an ad agency based in Florianópolis, Brazil, the CowParade Santa Catarina campaign invites people to keep their eyes peeled for such sightings. Made up of a series of [cutout posters](https://www.trendhunter.com/trends/outdoor-advertising-campaign) that have been pasted on [graffiti walls](https://www.trendhunter.com/trends/mosaic-north-america), the ad campaign also demonstrates the diversity of artistic styles present during the parade. The CowParade Santa Catarina campaign was art directed by Luis Bacellar and Gilberto Cunha. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Public Art Festivals:** Opportunities for brands to sponsor public art festivals and showcase their brand message in an artistic way. - **Out-of-home Advertising:** Innovative outdoor advertising strategies that use cut-out posters to blend in with street art and create a unique consumer experience. - **Urban Art Tours:** The rise of urban art tours to showcase street art to tourists presents opportunities for collaboration with artists and brands to create impactful art installations. ### Where This Applies - **Advertising:** Agencies can create unique advertising campaigns that blend in with street art to grab the attention of passersby. - **Art:** Public art festivals can showcase the work of emerging artists and create opportunities for collaboration with brands and businesses. - **Tourism:** Urban art tours can be created to showcase the local street art scene and offer a unique experience to tourists visiting a new city. ## Related on Trend Hunter - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md)