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# Nature-Infused Co-Working Spas
3den Offers a Comfortable Place to Be During "In-Between Moments"

By Laura McQuarrie | Published 2019-03-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/coworking-spa
References: [fastcompany](https://www.fastcompany.com/90320132/6-will-buy-you-30-minutes-inside-new-yorks-first-coworking-spa) & [goto3den](https://www.goto3den.com/)

3den sets itself apart as a [co-working spa](https://www.trendhunter.com/trends/health-club) and a "third place" that serves as a place to work and unwind during the in-between moments of the day when the needs of the home or a workplace won't quite cut it. The space offers a range of amenities that can be accessed for 30 minutes for just $6.

Within the space, guests are able to book everything from [nap pods to phone booths](https://www.trendhunter.com/trends/kabin) and showers and typically spend anywhere from 30 minutes to an hour and a half at 3den.

As well as selling a range of handy on-the-go products, 3den also gives brands the chance to gain exposure in various parts of the space—such as the complimentary skincare products, makeup remover, moisturizer and hand cream provided by [Seed Phytonutrients](https://www.trendhunter.com/trends/google-little-signals) in the bathrooms.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 78% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Co-working Spas:** Opportunity to disrupt the traditional co-working industry by offering relaxation-focused amenities like nap pods and showers.
- **Third Place Concept:** Disruptive innovation opportunity to create a new category of spaces between home and work that cater to people's in-between moments.
- **Brand Exposure in Shared Spaces:** Opportunity to create shared spaces that benefit both the customers and the brands through the provision of complimentary products.

### Industries Being Reshaped

- **Co-working Spaces:** Co-working companies can disrupt the industry by offering relaxation-focused amenities.
- **Hospitality Industry:** Hotels can create third place concepts in their lobbies to offer guests a place to work and unwind between meetings.
- **Beauty and Skincare Industry:** Skincare and beauty companies can partner with co-working spaces to provide complimentary products for brand exposure and to offer customers added value.

## Related on Trend Hunter

- [Workplace Wellness Capsule Pods](https://www.trendhunter.com/trends/iris-meditation-pod.md)
- [Immersive Wellness Capsules](https://www.trendhunter.com/trends/iris-pod.md)
- [Hospitality-Inspired Wellness Centers](https://www.trendhunter.com/trends/remedy-place1.md)
- [Ultra-Immersive Spa Experiences](https://www.trendhunter.com/trends/spa-dome.md)
- [Plant-Centric Dynamic Office Spaces](https://www.trendhunter.com/trends/garden-of-edyn.md)
- [Neutral-Toned Wellness Spas](https://www.trendhunter.com/trends/inness-spa.md)
- [Third Workspace Apps](https://www.trendhunter.com/trends/third-workspace.md)
- [Moody Wellness Space Designs](https://www.trendhunter.com/trends/aetherhaus.md)
- [Wellness-Focused Lifestyle Hubs](https://www.trendhunter.com/trends/health-club.md)