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# Eco-Focused Commuter Apps
The Cowlines App Ditches the Car and Focuses on Fast Transport Options

By Justin Lam | Published 2018-11-29 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/cowlines-app
References: [fastcompany](https://www.fastcompany.com/90272986/this-new-app-lets-tells-you-the-fastest-way-to-get-where-youre-going-without-a-car?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [cowlines](https://www.cowlines.com/)

Navigation apps generally default to driving routes, but the Cowlines app focuses on getting users to their destination in the fastest way without a car. Developed by Greenlines Technology, the Cowlines app hopes to pull commuters out of cars in an attempt to reduce greenhouse gas emissions. Unlike other navigation apps, Cowlines considers [multiple modes of transportation](https://www.trendhunter.com/trends/transportation-apps) at once, including ridesharing, [public transit](https://www.trendhunter.com/trends/vertically-integrated-smart-transit-system), and travel by foot.

The app currently displays three options for travel: the fastest route, the cheapest route, and the greenest route. All of the options are calculated by a proprietary method that measures the precise [carbon footprint](https://www.trendhunter.com/trends/carbongauge) for each trip and offers routes that combine travel time and ecological impact. Greenlines also intends to sell its aggregated data to city planners to help improve local transportation.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 8% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Multi-modal Navigation:** Developing a navigation app that considers multiple modes of transportation provides opportunities for both startups and established players in the navigation industry to integrate new features and services.
- **Green Transportation:** Creating apps and services that prioritize eco-friendly travel options presents an opportunity for transportation companies to appeal to the growing demand for sustainability.
- **Data Aggregation:** The use of aggregated data to improve city planning and transportation infrastructure presents an opportunity for data-focused companies to capitalize on the growing interest in smart cities and infrastructure innovation.

### Industries Being Reshaped

- **Navigation:** Established navigation companies and startups can benefit from developing and integrating multi-modal navigation options.
- **Transportation:** With the demand for eco-friendly transportation options increasing, companies in the transportation industry can benefit from developing and offering green transportation services.
- **Data Analytics:** Companies specializing in data analytics and insights can benefit from offering services that aggregate and analyze transportation data to help improve city planning and infrastructure.

## Related on Trend Hunter

- [Eco-Friendly Navigation Features](https://www.trendhunter.com/trends/google-maps-eco.md)
- [Comprehensive Travel Navigation Apps](https://www.trendhunter.com/trends/destination-app.md)
- [Gamified Sustainability Platforms](https://www.trendhunter.com/trends/the-carbon-games.md)
- [Singaporean Cycling Apps](https://www.trendhunter.com/trends/singaporean-cycling-app.md)
- [Optimized Driving Route Tools](https://www.trendhunter.com/trends/routora.md)
- [Car Transfer Service Apps](https://www.trendhunter.com/trends/car-transfer.md)
- [Local Delivery Planning Apps](https://www.trendhunter.com/trends/delivery-route-planner-app.md)
- [Eco-Friendly Taxi Services](https://www.trendhunter.com/trends/wayder.md)
- [Charger-Locating EV Apps](https://www.trendhunter.com/trends/citroen-1.md)
