# Whey-Based Vodka Spirits TMK Creamery Upcycles Whey Leftover Making Cheese to Create Cowcohol By Laura McQuarrie | Published 2024-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cowcohol References: [specialtyfood](https://www.specialtyfood.com/news/article/incubators-startups-showcase-emerging-products-fancy-food-show/) & [tmkcreamery](https://tmkcreamery.com/products/cowcohol-vodka-375-ml-oregon-shipping-only)  TMK Creamery and Distillery makes a variety of cheese products and it uses the whey leftover from the process of making its products to create Cowcohol Vodka. Touted as "one of the creamiest vodkas on the market," Cowcohol transforms a by-product that was once considered waste into a valuable product that creatively expands the company's offerings. Like TMK Creamery and Distillery, forward-thinking brands are innovatively repurposing by-products from their production processes to create entirely new products, contributing to a more sustainable, circular economy. [Northwest](https://www.trendhunter.com/trends/northwest-ipa) and [Rocky Mountain Regional Food Business Center](https://www.trendhunter.com/trends/matcha-single-serve-packet) will be showcasing TMK Creamery and Distillery, along with other companies it has helped to launch and grow at the 2024 Winter Fancy Food Show’s NEW NOW NEXT. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 31% | Activity: 53% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Circular Economy:** Forward-thinking brands are innovatively repurposing by-products from their production processes to create entirely new products, contributing to a more sustainable, circular economy. - **Upcycling:** TMK Creamery and Distillery transforms whey leftover from cheese production into Cowcohol Vodka, showcasing the potential of upcycling in the food and beverage industry. - **Sustainable Innovation:** Companies like TMK Creamery and Distillery are creatively expanding their offerings by turning waste into valuable products, demonstrating the power of sustainable innovation. ### Sectors Adopting This - **Food and Beverage:** TMK Creamery and Distillery's whey-based vodka spirits highlight the potential for innovative products in the food and beverage industry by repurposing by-products. - **Sustainability:** The concept of a circular economy and upcycling is gaining traction in the sustainability industry, with TMK Creamery and Distillery leading the way in creative solutions. - **Entrepreneurship Support:** Northwest and Rocky Mountain Regional Food Business Center showcases TMK Creamery and Distillery at the 2024 Winter Fancy Food Show’s NEW NOW NEXT, highlighting the center's role in launching and growing innovative companies. ## Related on Trend Hunter - [Whey-Based Whiskies](https://www.trendhunter.com/trends/wheyskey.md) - [Upcycled Whey-Infused Spirits](https://www.trendhunter.com/trends/wheyward-spirit.md) - [Fermented Whey Milk Brands](https://www.trendhunter.com/trends/tomorrow-farms.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md) - [Acidified Cream Liqueur Bases](https://www.trendhunter.com/trends/cream-liqueur-base.md) - [Upcycled Whey Beverages](https://www.trendhunter.com/trends/spare-tonic.md) - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/bored-cow.md) - [All-Natural Pizza Vodkas](https://www.trendhunter.com/trends/pizza-vodka.md)