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# Crossing America on Horseback
Cowboy's Point: Enjoy Life in the Moment

By Ben Preiss | Published 2007-11-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cowboy-crosses-america-on-horseback-for-all-of-us
References: [news.yahoo](http://news.yahoo.com/s/ap/20071115/ap_on_re_us/cross_country_cowboy_ylt=AieQ3ZtGAc9QFPVznvYI1MwEtbAF) & [uncoveringamerica](http://www.uncoveringamerica.com/the_journey)

One day Oregon rancher Bill Inman got tired of all the depressing news on the TV and he got on [his horse Blackie](https://www.trendhunter.com/trends/scentbird-year-of-the-horse-capsule), as he often does, and started riding; but this time he didn't stop. 1,700 miles down the trail later in Kansas, Inman is about halfway through the country and trying to prove a point, "Sometimes people are going so fast in pursuit of happiness, that often times they pass it right by," he said.

"Inman, 48, started June 2 from his hometown of Lebanon, Ore., and is halfway through his [cross-country trek](https://www.trendhunter.com/trends/expedition-impossible) dubbed Uncovering America by Horseback," [Yahoo News](https://www.trendhunter.com/trends/nonfat-milk-protein) reported.

"His wife, Brenda, also 48, drives ahead in a pickup and horse trailer filled with water and provisions for Blackie, three dogs and the couple.

"They estimate the journey will cost them $45,000. They want to make a documentary film and write a book, and a filmmaker and Web site operator are tagging along."

I think this guy is great, if you can still cross America on horseback, the questions should be why aren't more people doing it and how much longer will it even be possible?

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 42% | Activity: 83% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What Makes This Trend Stand Out

- **Slow Travel:** There is a growing trend towards slow travel, where individuals choose to take their time and enjoy the journey rather than rushing to the destination.
- **Digital Detox:** As people become more connected than ever, there is a growing trend towards digital detoxes and unplugging from technology to fully immerse in the present moment and reconnect with nature.
- **Authentic Experiences:** Consumers are increasingly seeking authentic experiences, such as crossing America on horseback, that allow them to connect with genuine stories and experiences that go beyond typical tourist attractions.

### Sectors Adopting This

- **Travel and Tourism:** The travel and tourism industry has an opportunity to cater to the growing demand for slow and immersive travel experiences, offering unique experiences such as horseback journeys across countries.
- **Self-care and Wellness:** The self-care and wellness industry can tap into the trend of digital detoxes and offer retreats and experiences that help individuals disconnect from technology and reconnect with themselves and nature.
- **Documentaries and Publishing:** The documentary and publishing industries can explore the story of individuals undertaking unconventional journeys, such as crossing America on horseback, and share these stories to inspire and entertain audiences.

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