# Ultra-Comfortable Electric Bikes Cowboy Launches its Urban Easy-to-Mount Cowboy 4 Electric Bike By Elena Rahman | Published 2021-05-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/cowboy-4-electric-bike References: [engadget](https://www.engadget.com/cowboy-4-electric-bike-launches-with-a-step-through-model-121513629.html) & [cowboy](https://cowboy.com/products/e-bike-cowboy-4) E-bike company Cowboy launches its Cowboy 4 Electric Bike, marking the model's fourth generation. The new frame features a [step-through design](https://www.trendhunter.com/trends/magicycle-deer-2) for easy mounting and comfortable riding. The launch includes two versions of the Cowboy 4 E-bike -- the [Standard](https://www.trendhunter.com/trends/tesla-standard) Cowboy 4 and the Cowboy 4 ST. The former is best for riders between the heights 5'6" to 6'4," and the latter is optimized for riders between 5'2" to 6'2". Both models have 50% more torque than previous generations and feature an integrated cockpit to mount smartphone navigation systems. The dock also acts as a wireless phone charger. The Cowboy 4's range reaches up to 43 miles and is now available for pre-order. Image Credit: Cowboy ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 88% | Activity: 49% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Easy-mount Electric Bikes:** The step-through design of the Cowboy 4 Electric Bike offers an opportunity to innovate in the e-bike market by making riding accessible for everyone. - **Smartphone-integrated E-bikes:** The integrated cockpit of the Cowboy 4 E-bike creates an opportunity to develop e-bikes that can be fully controlled through a smartphone app, including navigation, security and performance settings. - **Improved Battery Range for E-bikes:** The Cowboy 4 E-bike's 43-mile range can inspire innovation in e-bike battery technology to push the limits of distance traveled on a single charge. ### Where This Applies - **E-bikes:** The Cowboy 4 Electric Bike launch presents an opportunity for the e-bike industry to focus on creating more comfortable, accessible and technologically advanced products. - **Smartphone Accessories:** The Cowboy 4 E-bike's integrated smartphone dock and charger could inspire innovation in developing smartphone accessories that are optimized for outdoor and active experiences. - **Battery Technology:** The Cowboy 4 E-bike's extended 43-mile range presents an opportunity to innovate in battery technology, not just for e-bikes but for all battery-powered products that can benefit from longer-lasting power sources. ## Related on Trend Hunter - [Efficient Software E-Bikes](https://www.trendhunter.com/trends/cowboy-4.md) - [Comfort-Focused Dutch E-Bikes](https://www.trendhunter.com/trends/cowboy-1.md) - [Dutch-Style Cruiser eBikes](https://www.trendhunter.com/trends/cowboy-cruiser.md) - [Functional No-Frills E-Bikes](https://www.trendhunter.com/trends/cowboy-cross.md) - [Tech-Enabled E-Bike Customizations](https://www.trendhunter.com/trends/cowboy-connect.md) - [High-End Low-Cost Electric Bikes](https://www.trendhunter.com/trends/vanmoof-s4-and-x4.md) - [Reliable Anti-Theft E-Bikes](https://www.trendhunter.com/trends/vanmoof-1.md) - [Low-Frame Step-Through Cruisers](https://www.trendhunter.com/trends/model-f-e-bike.md) - [Cargo-Friendly Electric Bikes](https://www.trendhunter.com/trends/vanmoof-s5-and-a5.md)