# Mouthy Butts Coway Electronic Bidets Get Cheeky in Their Latest Print Campaign By Shelby Lee Walsh | Published 2010-01-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/coway-electronic-bidets References: [adsoftheworld](http://adsoftheworld.com/media/print/coway_electronic_bidets_woman) & [innocean](http://www.innocean.com/) The element of shock never ceases to get ad campaigns media coverage and extra attention and the newest Conway Electronic Bidets ads are no different. With the slogan "We love your tush," their print campaign depicts two puckered mouths that look a lot like -- ahem -- butts. These cheeky or mouthy (depending which way you look at them) ads by [Coway Electronic Bidets](https://www.trendhunter.com/trends/coway) were made with the help of advertising agency [Innocean Worldwide](https://www.trendhunter.com/trends/where-have-you-been) in Seoul, Korea. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Shocking Ad Campaigns:** There is a trend of using shock value in ad campaigns to generate media coverage and attention. - **Cheeky Advertising:** There is a trend of using cheeky or humorous visuals in advertising to create a memorable impact. - **Creative Slogans:** There is a trend of using creative and attention-grabbing slogans in ad campaigns. ### Industries Being Reshaped - **Advertising:** In the advertising industry, there is an opportunity for disruptive innovation by exploring unconventional and attention-grabbing ad campaigns. - **Home Appliances:** In the home appliances industry, there is an opportunity for disruptive innovation by incorporating humor and creativity in product marketing. - **Sanitary Products:** In the sanitary products industry, there is an opportunity for disruptive innovation by utilizing unconventional visuals and slogans to stand out in the market. ## Related on Trend Hunter - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Innovative User-Friendly Bidets](https://www.trendhunter.com/trends/coway.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Poop-Themed Game Day Ads](https://www.trendhunter.com/trends/poop-on-super-bowel-monday.md)