# Decor-Friendly Air Purifiers The Coway Airmega 250 Discreetly Enhances Air Quality By Laura McQuarrie | Published 2021-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coway-airmega-250 References: [design-milk](https://design-milk.com/coway-airmega-250-air-purifier/?utm_source=feedly&utm_campaign=Feed%3A+design-milk+%28Design+Milk%29&utm_medium=webfeeds) & [cowaymega](https://cowaymega.com/products/coway-airmega-250?utm_source=CJAffiliate&utm_medium=VigLink&utm_term=2470763&utm_content=Get+free+filters%2C+exclusive+home%2Fhealth+offers&utm_campaign=CowayAffiliate&CJEVENT=bb4511cacb1511eb821513610a82b82c) The [Coway](https://www.trendhunter.com/trends/coway-airmega-100) Airmega 250 is a simple and effective air purifier with a minimalist design that builds upon the success of the Airmega 150. The second iteration is also designed to blend into a room's decor seamlessly yet this new version offers new features and a larger size. The [minimalist air purifier](https://www.trendhunter.com/trends/aeroview-air-purifier) has a washable EZ Release pre-filter that's integrated into the 3-Stage Filtration System to capture a high percentage of airborne dust, bacteria, fungi, pollen and more. According to the brand, the filtration system is effective for trapping and killing 99.99% of viral, bacterial and fungal contaminants. Already, the Coway Airmega 250 has been nominated for a 2021 design award for its look, which resembles a [piece of artful furniture](https://www.trendhunter.com/trends/switchbot-air-purifier-table) more than a home appliance. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 34% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Decor-friendly Air Purifiers:** The trend towards air purifiers that blend seamlessly into a room's decor presents an opportunity for innovative designs that prioritize aesthetics while effectively cleaning the air. - **3-stage Filtration Systems:** The trend towards advanced filtration systems that are more effective at capturing airborne contaminants offers an opportunity for innovators to create even more powerful and efficient air purifiers. - **Viral Contamination Protection:** The trend towards air purifiers with claims of trapping and killing viral contaminants presents an opportunity for companies to create innovative products that prioritize not only air quality but also public safety. ### Where This Applies - **Home Appliances:** Innovative designs for air purifiers that prioritize aesthetic appeal as well as functionality are driving disruption in the home appliance industry. - **Environmental Technology:** The trend towards advanced filtration systems that effectively capture airborne contaminants is driving disruption in the environmental technology industry. - **Health and Wellness:** The trend towards air purifiers with claims of trapping and killing viral contaminants is driving disruption in the health and wellness industry. ## Related on Trend Hunter - [Compact Cylindrical Air Purifiers](https://www.trendhunter.com/trends/coway-airmega-100.md) - [Compact Air Purifiers](https://www.trendhunter.com/trends/airmega-50.md) - [Painterly Air Purifiers](https://www.trendhunter.com/trends/airmega-250-art-x-hailyhills.md) - [Advanced Air Purifiers](https://www.trendhunter.com/trends/airmega-350-and-450.md) - [Technology-Charging Air Purifiers](https://www.trendhunter.com/trends/coway-airmega-icon.md) - [Style-Conscious Air Purifiers](https://www.trendhunter.com/trends/windmill-air-purifier.md) - [Circular Minimalist Air Purifiers](https://www.trendhunter.com/trends/iqair-atem-x.md) - [Sustainable Sleek Air Purifiers](https://www.trendhunter.com/trends/iqair-atem.md) - [Design-Forward Air Purifiers](https://www.trendhunter.com/trends/windmill.md)