# Animal-Free Beverages Nestlé's Cowabunga Drinks are Made with Perfect Day's Animal-Free Whey By Laura McQuarrie | Published 2022-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cowabunga References: [greenqueen.hk](https://www.greenqueen.com.hk/nestle-perfect-day-precision-fermentation-cowabunga/) & [perfectday](https://perfectday.com/)  Cowabunga Animal-Free Dairy Beverages by [Nestlé](https://www.trendhunter.com/trends/nestle-1) are not your average chilled ready-to-drink milk products since they contain no cow’s milk. Instead, these beverages are made using [animal-free whey](https://www.trendhunter.com/trends/marine-whey) from alt-dairy start-up [Perfect Day](https://www.trendhunter.com/trends/bored-cow) and this product marks the first time that the companies are collaborating. These innovative beverages are set to hit shelves in Original and Chocolate flavors, offering a more ethical and environmentally friendly way for people of all ages to enjoy milk or chocolate milk that doesn't come from a cow. On the Cowabunga site, the brand details that ''This animal-free protein used in our climate-conscious milk emits up to 80% less greenhouse gas emissions and up to 94% less water compared to that of traditional dairy mil." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 61% | Activity: 89% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Animal-free Dairy:** The rise of animal-free dairy offers opportunities for alt-dairy start-ups like Perfect Day to collaborate with established brands like Nestlé. - **Sustainable Packaging:** As more companies like Nestlé offer animal-free dairy beverages, there is an opportunity for sustainable packaging innovation to reduce environmental impact. - **Ethical Consumerism:** Consumers are becoming increasingly interested in ethical and environmentally friendly products like Cowabunga's animal-free dairy beverages, creating a demand for more options in this category. ### Sectors Adopting This - **Food and Beverage:** Established food and beverage companies like Nestlé are exploring opportunities in the animal-free dairy space. - **Sustainability:** The animal-free dairy trend is driving innovation in the sustainability industry, with new solutions for reducing greenhouse gas emissions and water usage. - **Consumer Goods:** As ethical consumerism grows in popularity, more consumer goods companies will need to consider sustainable and animal-free options like Cowabunga's beverages. ## Related on Trend Hunter - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/bored-cow.md) - [Animal-Free Milk Alternatives](https://www.trendhunter.com/trends/betterland-cowfree-milk.md) - [Animal-Free Milk Products](https://www.trendhunter.com/trends/betterland-milk.md) - [Animal-Free Dairy Protein](https://www.trendhunter.com/trends/myprotein-x-perfect-day.md) - [Animal-Free Whey Proteins](https://www.trendhunter.com/trends/animal-free-whey.md) - [Animal-Free Milk Proteins](https://www.trendhunter.com/trends/animalfree-milk-protein.md) - [Cow-Free Nougat Bars](https://www.trendhunter.com/trends/nougat-bars.md) - [Dairy-Identical Protein Powders](https://www.trendhunter.com/trends/animal-free-whey-protein-powder.md) - [Sustainable Animal-Free Milks](https://www.trendhunter.com/trends/very-dairy.md)