# Nostalgic Superhero-Inspired Soaps Dr. Squatch Debuts the 'Cowabunga Cleanse' Inspired by TMNT By Debra John | Published 2024-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cowabunga-cleanse References: [drsquatch](https://www.drsquatch.com/products/cowabunga-cleanse) & [instagram](https://www.instagram.com/p/C-56pSNvjqC/)  The 'Cowabunga Cleanse,' a limited-edition soap from [Dr. Squatch](https://www.trendhunter.com/trends/nautical-nonsense), was launched in collaboration with Teenage Mutant Ninja Turtles, inspired by the [turtles' love of pizza](https://www.trendhunter.com/trends/tmnt-pizza-seasoning). Released on August 23rd, this soap offers a nostalgic and engaging shower experience. Featuring "a scent profile reminiscent of freshly baked pizza, the Cowabunga Cleanse includes notes of basil, oregano, and sun-dried tomatoes." This unique formulation enhances daily shower and bath routines while capturing the essence of the iconic [TMNT](https://www.trendhunter.com/trends/lush-x-tmnt) characters. Moreover, partnering with a beloved, nostalgic cartoon adds emotional value and appeal, connecting with fans and elevating the overall consumer experience with a unique body-care item. The Cowabunga Cleanse is available for individual purchase at $8, with subscription options at $6 and a 3-pack priced at $24. Image Credit: Dr. Squatch ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 73% | Freshness: 27% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Nostalgia-driven Products:** The integration of beloved childhood themes like Teenage Mutant Ninja Turtles captures emotional appeal and creates a unique selling proposition. - **Themed Body-care Items:** Innovative scents inspired by unique sources, such as pizza, enhance the user experience and differentiate products in a saturated market. - **Collaborative Merchandise:** Partnerships between brands for limited-edition items create exclusivity and drive consumer interest and engagement. ### Industries Being Reshaped - **Personal Care:** The incorporation of unique, nostalgia-driven themes into personal care items can attract a dedicated consumer base. - **Entertainment Merchandise:** Collaborations with popular media franchises can result in merch that resonates deeply with fans and stands out in the marketplace. - **Subscription Services:** Offering subscription options for uniquely themed products provides a consistent revenue stream and ensures ongoing consumer engagement. ## Related on Trend Hunter - [Cartoon Anniversary Soap Bars](https://www.trendhunter.com/trends/nautical-nonsense.md) - [Nautical Cartoon Soaps](https://www.trendhunter.com/trends/patrick-star.md) - [Cartoon-Inspired Bath Products](https://www.trendhunter.com/trends/lush-x-tmnt.md) - [Iconic Film Soap Bars](https://www.trendhunter.com/trends/fight-scrub.md) - [Animation-Honoring Personal Care Products](https://www.trendhunter.com/trends/dr-squatch-x-toy-story.md) - [Festive Film-Inspired Soaps](https://www.trendhunter.com/trends/dr-squatch-ninny-scrubbins.md) - [Collaborative Soap Sequels](https://www.trendhunter.com/trends/dirt-destroyer.md) - [Game-Themed Soap Collabs](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty.md) - [Collaboration Fantasy Adventure Soaps](https://www.trendhunter.com/trends/the-one-ring-rinse.md)